HomeMy WebLinkAboutStudy Session Packet 10/18/2010
STUDY SESSION AGENDA CITY COUNCIL MEETING CITY OF WHEAT RIDGE, COLORADO City Council Chambers 7500 W. 29th Ave. October 18, 2010 6:30 p.m. Individuals with disabilities are encouraged
to participate in all public meetings sponsored by the City of Wheat Ridge. Call Heather Geyer, Public Information Officer at 303-235-2826 at least one week in advance of a meeting if
you are interested in participating and need inclusion assistance. APPROVAL OF AGENDA Staff Reports 2. Budget Retreat -Review Proposed 2011 Budget Market Cost Analysis
, ... . City of rPfrWheatBl.-dge OF THE CIlY MANAGER TO: FROM: DATE: Memorandum Mayor DiTullio and City Patrick Goff, City ManagerW October 13,2010
SUBJECT: 2011 Budget Retreat In follow up to the proposed 2011 Budget presentation made on Monday, October 11 th, a copy of the presentation is attached for your reference. The following
is a list of items presented to Council that require follow-up discussion and direction at the October 18th Study Session: 1. 2011 Proposed Budget 2. 2011 Legislative Budget o The 2011
Proposed Budget includes the same funding level as 2010 with a minor increase in staff salary. City Council direction is requested on budget reductions or increases to the Mayor and
City Council budget. 3. Funding level of the Wheat Ridge Business District (WRBD) o $40,000 is included in the 2011 Proposed Budget. The WRBD received a total of $70,000 in 2010, $40,000
was originally budgeted and a supplemental budget appropriation of $30,000 was approved in response to a request from the WRBD. 4. Funding level of WR2020 o Included with this memorandum,
as requested by City Council, is a funding request from WR2020 for the first half of2011. 5. Funding level for large-item pick-up program o This program has not been budgeted for two
years due to budget cutbacks. The cost of the program is $5,000. 6. Funding level for Outside Agency Contributions (more information on this program is outlined in this memorandum) o
$10,000 is included in the 2011 Proposed Budget. The City has received requests from 13 organizations for a total amount of $37,412. Please feel free to let me know if you have any questions
about the budget prior to the Study Session. PGlhmg ATTACHMENTS: 1. Budget Presentation from October 11, 2010 Study Session 2. Funding Request from WR2020
City of fiNANCIAllY !i.OUNll C! IV PRCIVIOING O!IIroIHY Cl IOIC! or D FSI RAlLf. Nf lfalllUKI IOQll) ECONOMlo.LLY VIAll[ ACTIVITY C l NTlR MOlt!'
AITR,.o\CT1Vf ""'[I EAT RIOGf , -Proposed Expendituresxr-' ·:·$33,920,281 million -Includes General, CIP and 7 Special Revenue Funds ':'4% increase
compared to 2010 Adjusted Budget Attachment 1 1
Crime Recreation Center 7% Prevention---1% Conservation Trust 0.8% Estate 0.06% Capital 9% ""-Police Investigation 0.08% -5% ·:·$26,272,443 million -:-6% increase compared to 2010 Adjusted
Budget -:-$8,168,531 ending fund balance -21 % decrease compared to 2010 Budget Parks and Recreation 166/0 Public Works 17% Police 34% Adm. Services 10% Court I 3% _____ General Gov't
Community Development 3% 5% 2
$26,372,443 Revenues $10,333,531 Beginning Fund Balance $36,705,974 Total Available Funds -:-1 % increase compared to 2010 estimated revenues (not including fund balance) -:-$8,168,531
-ending fund balance (28.6%) 8% Use Tax 10% , ---'*' Budget" Expenditures ''''''''' ""---"-"''*' ·:·$2.92 million Expenditures -:-143% increase
compared to the 2010 Adjusted Budget 3
, Municipal Capital Projects 1% , elF' ""'''"'''''''''''''''''''''1_ -----, -,-
-:-$2,000,000 in street preventative maintenance -:-$780,000 Wadsworth bike/pedestrian trail ($624,000 grant funded) -:-$100,000 as contingency for development-driven public improvements
-:-$40,000 PO Evidence Climate Control -:-$2.0 million year on average for preventative street maintenance -:-Arvada Channel drainage improvements in the amount of $1.5 million in 2013
(count towards City's contribution for Gold Line Light Rail Project) 4
-:-Minor street improvements averaging $560,000 annually, starting in 2013 -:-Public Works Maintenance Faci lity, $500,000 annually over a seven-year period, starting in 2013 -:-Gateway
Signage program, $400,000 over a 4-year period starting in 2012 -:-Streetscape improvements in the hotel/motel districts -:-Implementation of the municipal maintenance facility master
plan -:-Oeferral of Street Light Installation -:-Oeferral of drainage repair projects -:-No Speed Boards to be installed -:-No parks and recreation programs -:-Suspension of GIS Project
$879,000 Revenues $2,165,000 Transfer from General Fund $3,444,288 Beginning Fund Balance $6,488,288 Total Available Funds -:-143% increase compared to 2010 estimated revenue -:-$3,568,288
-ending fund balance 5
Miscellaneous Revenue 20% Transfer 11% o 1 Municipal Court passenger van " 1 PD Community Services small 4x4 pickup " 3-Police patrol sedans " 1-Police patrol SUV " 1-Police motorcycle
" 1-Street sweeper " 2-Large mowers " 1-Parks & Recreation small 4x4 pickup " 2-Parks & Recreation small 4x2 pickups t '--=--2011-Proposed-CIP ---1-Deferred
and Suspended Projects -·:·With the current $2M in the proposed 2011 Budget, there remains approximately $3M needed to address deficient street conditions ·:·With the current $725k proposed
for vehicle and equipment replacement in the 2011 Budget, leaves approximately $2.2M in unmet vehicle and equipment replacement needs 6
':'4% increase compared to the 2010 Adjusted Budget 56% Fitness 14% $2,148,935 Revenues $1,725,868 Beginning Fund Balance $3,874,803 Total Available Funds ':'9% increase compared to
2010 estimated revenues ':'$1,409,415 -ending fund balance 7
9% I Facility Operation 86% interest & Misc, 2% ·:·$1,540,996 -in addition to maintenance and development projects, includes staffing of 5 parks employees ':·38% decrease compared to
2010 Adjusted Budget I -C __ " ' Open Space Expenditures 7 - Park Construction S8% --., Opon Space Sign
age 1% Park Maintenance Projects 2% I Parks t. SUff 29% 8
Open Space Improvements ($10,000) -:-Park Maintenance Projects ($10,000) -:-Trail Replacement/Repair ($8,000) -:-Open Space Sign Fabrication ($16,000) -:-Off-leash Dog Park ($20,000)
r % -*''''''''' Open -:-Discovery Park, Phase III ($1,030,00) $1,189,432 Revenues
$358,283 Beginning Fund Balance $1,547,715 Total Avai lable Funds -:-40% decrease compared to 2010 estimated revenues -:-$6,719 -ending fund balance 9
State Grant 2% /County Grants 23% ,-Interest 0.2% .:. 71 % decrease compared to 2010 Adjusted Budget Playgrounds 22% Park Development 41% Park Maintenance 37% 10
Development Projects -:-Johnson Park Transition ($10,000) -:-Discovery Park ($100,000) Maintenance Projects -:-Richards Hart Estate Playground ($60,000) -:-Resurfacing of tennis and
basketball courts ($100,000) $285,000 Revenues $63,830 Beginning Fund Balance $348,830 Total Available Funds -:-2% decrease compared to 2010 estimated revenues -:-$78,830 -ending fund
balance 11
·:·$361,254 ·:·8% increase compared to 2010 Adjusted Budget Other Services & Charges Materials & Supplies 7% Personnol r Services /92% 12
$260,200 $135,138 $395,338 Revenues Beginning Fund Balance Total Available Funds +:+1.6% decrease compared to 2010 estimated revenues +:+$34,084 -ending fund balance Interest 0.1% 10%
-Equipment Replacement Beginning Balance $205,065 Revenues $J02,000 Expenses $0 Ending Balance $307,065 90% r .f ' '"' . , -Police Investigation Beginning Balance $75,478
Revenues $500 Expenses $27,000 Ending Balance $48,978 13
oMunicipa l Court Beginning Balance $34,341 Revenues $34,000 Expenses $42,700 Ending Balan ce $25,641 o Richards Hart Estate Beginning Balance $35,420 Revenues $22,440 Expen ses $20,500
Ending Balance $37,360 f "<> "',,';. ... �
� ·:·Conducted a survey in August 2010 of neighboring courts ·:·No recommended adjustments ·:·Facility Rental Rates o Increased hourly rates Anderson Building, $5/hr
Richards Hart Estate, $100/hr Recreation Center, $50/hr on weekends Field rentals, $5/hr Based on Market Analysis 14
Increased rate of 50 cents for drop-in daily visit for all ages with the exception of CHILD and residents Punch passes and season passes reflect the drop-in rate increase .:. Outdoor
Swimming Pool Season Pass Increased rate of 50 cents for drop-in daily visit for all ages and residencies Season pass Outdoor Pool only and combined "Flex Pass" offered for recreation
center and outdoor pool summer only reflect the rate increase 150 100 2008 2009 2010 2011 Authorized Authorized Authorized Municipal Court 9.875 ! Parks & Recreation
I'5!i!FJRD 47.63 I Public Works r':'£) 29.00 Police _,W fMi6*¥ *A¥-§· tA_ 102.00 ! Community Development Administrcltive Services General 20.250 20 40 60 80 100 120 15
2010 mid-year market analysis: 1. Average 2.66% increase for civilian compensation plans to remain at 55tl1 percentile 2. Average 2.82% increase for sworn compensation plan to remain
at 70th percentile Mid-year market increase was eliminated -saving approximately $421,970 .:. Merit steps were eliminated in 2010 -proposed to include in 2011 Budget .:. Merit step increases
will cost approximately $145,679 .:. Current Merit step increases civilian employees are eligible to receive a 3.5% merit increase on their anniversary date sworn employees are eligible
to receive between 2.9% and 6.2% dependent upon pay grade .:. The City provides the following insurance plans and contributes a percentage towards the premiums: • Medical Plan (3 options)
Dental Plan • Short-term & Long-Terrn Disability • Life & Accidental Death & Dismemberment 16
To ensure our insurance benefits are continuing to meet our employees' needs; are cost efficient; and are in line with the market, we periodically review: 1. Program Design -(types of
plans offered, etc.) 2. Plan Design-(premium quotes, benefit levels) 3. City's contribution levels in comparison to market nLincoln LifeIAD&D Fin<ln{iaIGrDup-':'Previously received a
2-Year rate guarantee -no changes for 2011 Long Term Disability (LTD) .:. Previously received a 2-Year rate guarantee -no changes for 2011 w �
� nLincoln Short-Term (STD) .:. Renegotiated rates for 2010 -Rate guarantee for 2011 Employee Assistance Program (EAP)
.:. Changed providers in 2010 Section 125 Plan .:. New provider (24 Hour Flex), 3 year rate guarantee -savings of $2,600 annually 17
DHMO 95-90-80 90% -E 100% 100% HMO 90-85-75 50% -F 1.5 x's salary Multi 75-70-60 91% -Employee 85% -E 100% 100% Average 83% -Emp +1 62% -F 1.4 x's 80% -Family salary The Average is derived
through data received from the same Market used for the Pay Plan review. t , Plans Design " " ':'" �
� KAISER PERMANENTE .:. Kaiser submitted a proposal with a 13.0% increase .:. Plan design changes resulted in a
5.5% increase ·:·3 options: HMO, DHMO, Multi-choice .:. New equity range: Employee • Employee + 1 • Family Medical -HMO Plan .:. Remain with Kaiser HMO Change City contribution -90%
emp, 85% emp + 1, and 75% fam Office visit $20 to $30; $30 to $50 (spec) Emergency Room $100 to $200 Inpatient $500 to $1,000 Drugs $10 to $15 generic $20 to $40 non-generic 18
Medical -DHMO Plan .:. Remain with DHMO Plan -blended; copays, coinsurance and deductibles o City contribution -95% emp, 90% emp + 1, and 80% fam • Deductible $250 to $500 single; $750
to $1,000 family • Office visit $20 to $30; $40 to $50 (spec) o Drugs $10 to $15 generic; $20 to $40 non-generic Medical -Multi-Choice Plan .:. Remain with Kaiser Multi-Choice Plan o
Physician Network -employees have option of going within or outside Kaiser Network o Change city contribution -75% emp, 70% emp + 1, and 60% fam o Office visit $20 to $30; $35 to $50
(spec) • Deductible Emp $500 to $1,000; Fam $1,500 to $3,000 (in -network) Emp $1,000 to $2,000; Fam $3,000 to $6,000 (out -network) Dental .:. Delta Dental (current carrier) .:. Benefit
Plan -promotes Low Option plan .:. New 2-Year rate guarantee -3.3% increase for 2011 19
·:·2011 Proposed Budget 0 $10,000 ':·2011 requests total $37,412 ':·2 new organizations I --"--"--_. Budget
_ __ ·:·2011 Proposed Budget balanced without using the fund balance .:. Transfer to Equipment Replacement Fund of $100,000 from General Fund ·:·Transfer to CIP in 2011 of $2.165 from
City Reserves 20
·:·Vehicle & equipment replacement $725,000 ·:·Bike Master Plan $50,000 ·:·Street corridor design $40,000 ·:·Wadsworth Coalition match $40,000 ·:·Employee appraisal software $18,000
·:·Early warning siren maintenance $5,310 ·:·Online business tax payments $15,810 .:. Parks maintenance software $25,000 ·:·AC system IT server room $75,000 ·:·Mobile shelving PO evidence
$11,500 ·:·Speed trailers (2) $20,000 ·:·Greenbelt patrol overtime $17,280 ·!+44th & Eldridge traffic signal $30,000 ·:·Property/Casualty Insurance $17,734 ·:·Workers' Comp Insurance
$45,941 ·:·Medical 5.5% increase $40,000,000 $35,000,000 +------------------1 2,4 -;. $30,000,000 $25,000,000
• • • $20,000,000 +------------------1 $15,000,000 -1------------------1 $10,000,000 +------------------1 $5,000,000 +------------------1 $0 +---,--,--,---,--,------1 2009 2010 2011
2012 2013 2014 -+-Revenue 21
,$40,000,000 ,------------------------, $35,000,000 +------------;-,;-0;.------1 $30,000,000 $25,000,000 2.4-/. $20,000,000
$15,000,000 $10,000,000 +--------------------1 $5,000,000 +---------------------1 $0 +-----,-----,--,-----.------,------1 2009 2010 2011
2012 2013 2014 -+-Revenue -0-Expenses $35,000,000 +-------------.,,"",;-;-------:=---1 $30,000,000 $25,000,000 f $20,000,000 +--------------------1
$15,000,000 +------------------1 $10,000,000 +--------------------1 $5,000,000 +-------------------1 $0 2009 2010 2011
2012 2013 2014 -+-Revenue -0-Expenses -fr-Expenses+ $40,000,000 .---------------------, $35,000,000 +----------S'-,6-"-'---= r--1 $30,000,000
, $25,000,000 -t $20,000,000 $15,000,000 $10,000,000
$5,000,000 +----------="""''---::--------1 $0 -$5,000,000
-$10,000,000 -+-Revenue -0-Expenses -fr-Expenses+ ........ Fund Balance 22
':'Perpetual revenue/expenditure gap? ':'Annual adjustments to operating budget to fill gap ':'Deferral of maintenance to fill bigger gap .:. Long-term sustainability? ':'Evaluation
of service levels ':'Evaluation of new revenue sources .:. Econom ic development ·:·October 18th -Study Session (if needed) ·:·October 25th -Public Hearing & Adoption ·:·2011 Proposed
Budget ·:·2011 Legislative Budget 23
·:·Funding level of WRBD ·:·Funding level of WR2020 ·:·Funding level of large-item pick-up program ·:·Funding level for Outside Agency Program 24
2020 Memorandum To: Re: City Council & Mayor City of Wheat Ridge 2011 Budget Request October 13, 2010 Partners in a Vibrant Wheat Ridge From: Britta Fisher Wheat Ridge
2020 The follow is a brief outline of Wheat Ridge 2010's 2011 budget request of $250,000. This is in addition to the previously submitted 2010 supplemental request. $106,000 for additional
investment in our Building Up Business Loan and Home Investment Loan Programs that are targeted along 38th Avenue. 6% for program administration and loan proceeds would continue to be
invested in Wheat Ridge 2020 incentive programs. $25,000 for staff and outreach resources for Community Revitalization Partnership Program implementation on 38th Avenue. $50,000 for
options and parcel preparation for development along 38th Avenue. $24,000 for neighborhood improvement grants in furtherance of the East Wheat Ridge Neighborhood Program and support
of neighborhood activities. $20,000 support for Neighborhood Stabilization Program if Wheat Ridge 2020 is able to attract additional NSP grant dollars to the community and continue implementing
the program to stabilize neighborhoods and reduce the impacts of foreclosure. A commitment of community investment would show leverage and position us favorably for new funding. $25,000
in matching funding for 2011 general mission support of Wheat Ridge 2020. Please let us know what questions you have and if you would like any additional information and detail as you
set your 2011 budget. p.o. box 1268 wheat ridge, CO 80034-1268 www.wheatridge2020.org ph: 720 259 1030 fax: 303 940 9332 Attachment 2
.. ... City of • SERVICES Memorandum TO: Mayor DiTullio and City THROUGH: Patrick Goff, City ManagerW . .
"H FROM: Heather Geyer, Interim Administrative Services Director \J DATE: October 13, 2010 (for October 18th Study Session) SUBJECT: City Marketing/Public Information Efforts In
follow up to the City Council Strategic Planning Session, staff was requested to bring forward information on City marketing efforts. For the purposes of this memorandum, I have broadened
the term City marketing to include public information efforts. I believe these terms are used interchangeably and the use of City marketing/public information efforts better characterizes
the work being done by the City. I have outlined the City's current marketing/public information efforts in this memorandum. The following sections outline these efforts: 1. Overview
of the City's Marketing/Public Information Approach 2. WRTV8 3. Connections Newsletter 4. Mayor's Matters E-Newsletter 5. City Marketing Logo 6. Departmental Marketing Efforts o Police
Department o Community Development o City Clerk/Office of the Mayor and City Council o Parks and Recreation o Public Works Department 7. Other Communication Tools 8. City Council Communications
Section 1: Overview of City Marketing/Public Information Approach What is city marketing? A good and relevant definition of city marketing for this discussion is one from Wikipedia:
City marketing is the strategic promotion of a city, or a district within it, with the aim of encouraging certain activities to take place there. It is used to alter the external perceptions
of a city in order to encourage tourism, attract inward migration of residents, or enable business relocation. A significant feature of city marketing is the development of new landmark,
or 'flagship', buildings and structures. The development of cities as a
City MarketinglPublic Information Efforts October 13,2010 Page 2 marketable product has led to competition between them for inward investment and government funding. It is often manifested
in the attempts by cities to attract international sporting events, such as the Olympic Games. Competition between cities exists at the regional, national and intemationallevel; and
is an effect of globalization. There are many tools that the City uses, big and small, that consist of marketing/public information efforts. Attachment No. 1 includes a list of examples
of marketing/public information tools. City marketing/public information efforts are typically intended to be strategic and multi-faceted. They require a financial investment as well
as a resource investment in order to realize a return on investment (ROI). The organization of City communication offices/divisions/departments varies based on the needs of the organization.
The approach/philosophy that we have in place at Wheat Ridge is that we cannot rely solely on one communication method to disseminate information to the community. Instead, we routinely
engage citizens through multiple communication channels whenever possible. In recent years, City marketing/public information efforts have included: • Greater financial investment in
the quarterly Connections Newsletter • Adoption and implementation of a marketing logo • Marketing efforts related to economic development • Building relationships with the local media
• Pitching stories to the local and regional media • Recognition for innovative efforts through award programs The marketing/public information functions that are centralized through
the City Manager's Office/Administrative Services Department include the following: • WRTV8 o Wheat Ridge Top of the Hour original programming o Community Bulletin Board • Connections
Newsletter • Mayor's Matters E-Newsletter • Media Relations -includes the distribution of news releases, media advisories, pitching stories, responding to media inquiries, directing
media to appropriate individuals for oncamera quotes or additional information, following up with reporters on errors, and overall media outreach • Website/Intranet • Civic Academy •
Open House • City-wide photography In addition to these responsibilities, departmental staff is responsible for the promotion of City services and programs on a department/facility level.
Section 2: WRTV8 The City's government access channel is provided through our franchise agreement with Comcast. The City Council has the option of not utilizing this channel or changing
the level of utilization of the channel when assessing possible cost saving options.
.. or City of JP!:Wheat&-dge SERVICES Memorandum TO: Mayor DiTullio and City Council THROUGH: Patrick Goff, City Manager FROM: Heather Geyer,
Interim Administrative Services Director DATE: October 13,2010 (for October 18th Study Session) SUBJECT: City MarketinglPublic Information Efforts In follow up to the City Council Strategic
Planning Session, staff was requested to bring forward information on City marketing efforts. For the purposes of this memorandum, I have broadened the term City marketing to include
public information efforts. I believe these terms are used interchangeably and the use of City marketing/public information efforts better characterizes the work being done by the City.
I have outlined the City's current marketing/public information efforts in this memorandum. The following sections outline these efforts: 1. Overview of the City's Marketing/Public Information
Approach 2. WRTV8 3. Connections Newsletter 4. Mayor's Matters E-Newsletter 5. City Marketing Logo 6. Departmental Marketing Efforts o Police Department o Community Development o City
Clerk/Office of the Mayor and City Council o Parks and Recreation o Public Works Department 7. Other Communication Tools 8. City Council Communications Section 1: Overview of City Marketing/Public
Information Approach What is city marketing? A good and relevant definition of city marketing for this discussion is one from Wikipedia: City marketing is the strategic promotion of
a city, or a district within it, with the aim of encouraging certain activities to take place there. It is used to alter the external perceptions of a city in order to encourage tourism,
attract inward migration of residents, or enable business relocation. A significant feature of city marketing is the development of new landmark, or 'flagship', buildings and structures.
The development of cities as a
City Marketing/Public Information Efforts October 13,2010 Page 2 marketable product has led to competition between them for inward investment and government funding. It is often manifested
in the attempts by cities to attract international sporting events, such as the Olympic Games. Competition between cities exists at the regional, national and international level; and
is an effect of globalization. There are many tools that the City uses, big and small, that consist of marketing/public information efforts. Attachment No. 1 includes a list of examples
of marketing/public information tools. City marketing/public information efforts are typically intended to be strategic and multi-faceted. They require a financial investment as well
as a resource investment in order to realize a return on investment (ROI). The organization of City communication offices/divisions/departments varies based on the needs of the organization.
The approach/philosophy that we have in place at Wheat Ridge is that we cannot rely solely on one communication method to disseminate information to the community. Instead, we routinely
engage citizens through multiple communication channels whenever possible. In recent years, City marketing/public information efforts have included: • Greater financial investment in
the quarterly Connections Newsletter • Adoption and implementation of a marketing logo • Marketing efforts related to economic development • Building relationships with the local media
• Pitching stories to the local and regional media • Recognition for innovative efforts through award programs The marketing/public information functions that are centralized through
the City Manager's Office/Administrative Services Department include the following: • WRTV8 o Wheat Ridge Top ofthe Hour original programming o Community Bulletin Board • Connections
Newsletter • Mayor's Matters E-Newsletter • Media Relations -includes the distribution of news releases, media advisories, pitching stories, responding to media inquiries, directing
media to appropriate individuals for oncamera quotes or additional information, following up with reporters on errors, and overall media outreach • Website/Intranet • Civic Academy •
Open House • City-wide photography In addition to these responsibilities, departmental staff is responsible for the promotion of City services and programs on a department/facility level.
Section 2: WRTV8 The City'S government access channel is provided through our franchise agreement with Comcast. The City Council has the option of not utilizing this channel or changing
the level of utilization of the channel when assessing possible cost saving options.
City Marketing/Public Infonnation Efforts October 13,2010 Page 3 Historical notes: • Added the televising of Planning Commission meetings in 2007 • Replaced original programming on WRTV8
in 2009 with the award-winning Top of the Hour program • Created Channel 8 logo following the development of the marketing logo in 2007 • Televising community meetings, task forces,
etc. WRTV8 Proposed 2011 Budget • Total Budget • Tape Council meetings Typically runs $433 a meeting, budget for 2 meetings per month • Tape Planning Commission meetings Typically runs
$433 a meeting, budget for 2 meetings per month $39,675 $10,400 $10,400 • Wheat Ridge Top of the Hour (original programming) $12,000 • Let's Talk (fonnerly produced by Arvada) No longer
avail. • Off the Page (produced by Broomfield and we pay a subscription fee) $275 • Election Forum $500 • Misc. Community meetings $1,200 • WRTV8 B-roll $500 • Scheduling & encoding
$4,400 Please note that WRTV8 costs are developed based on previous year actual costs and projects for the upcoming year. In 2010 budget, staff eliminated the following items from the
# 111 budget to create savings. These items are paid for from the PEG fee funding we receive from Comcast. • Total Budget • Symon, Channel 8 bulletin board * * • Granicus Video streaming
annual license • Camera/equipment upgrade • Showmaker annual license (scheduling software) Funded * * Upgrade of the Symon Software is required in 2011. Section 3: Connections Newsletter
$46,395 $32,045.00 $12,500.00 TBD $1,850.00 The earliest copy of the Wheat Ridge Connections that I have on file, which
was fonnerly known as "The City of Wheat Ridge CAP Connection," is dated 1995. Since this time, and beginning in 2001, one can see how the "Connection" has changed over time. Included
in Attachment No.2 are copies of previous "Connection" covers in addition to covers from the past couple of years. One can see the transformation that the newsletter has undergone based
on the cover designs. Beginning in December of 2006, one of my first tasks was to build on the existing Connections Newsletter and make it even better. Since that time, improvements
have been made both in the overall design and layout, but most importantly to the content of the Connections Newsletter. The approach that I bring to each edition of the Connections
is to provide citizens with a communication tool where the City is speaking in one voice. The content changes that have been made include:
City MarketinglPublic Infonnation Efforts October 13, 2010 Page 4 • Feature articles, special topic inserts • Building Services Update • Putting Wheat Ridge On the Map Award Spotlight
• Tightening Our Belt • Cody the Code Ranger Tip • Cover graphic with quote • Community Calendar • Elected official infonnation • Director infonnation • Use of photographs Other content
related changes that have been made include: • Use of photographs relevant to the stories • Use of bylines • Use of quotes from elected officials and staff in stories The Connections
Newsletter is a magazine-style layout rather than a newspaper or newsprint layout. The Connections Newsletter has been modeled after The Golden Infonner and The Arvada Report, both award-winning
publications produced by our neighboring cities. The costs to produce the Arvada and Golden publications is lower because both communities employee inhouse designers, whereas we outsource
our graphic design. Arvada also has an entire printing shop and can also do their printing in-house. Golden's budget, for example, runs $40,000 per year, not including postage. The Infonner
is a 20-page publication that goes out to 18,000 residents each month. Attachment No.3 includes examples of covers from these neighboring community newsletters and other local communities.
Quarterly Connections Newsletter 4 issues mailed to residents & businesses totaling 16,450 copies, print 17,000 copies total. Mail at bulk-mail rate, cost per issue $1.07 • Total budget
$73,377 o Printing $32,288 o Production $17,600 o Mail house $5,000 o Ads & inserts $3,889 o Postage $14,600 Please note that newsletter costs are developed based on previous year actual
costs and projects for the upcoming year, including postage/mail house increases, which are typically done on an annual basis. The cost savings will only be realized by going to a no
print option as outlined in Attachment No.4. The challenge with these options is that some of our citizens do not have access to the Internet and others would not take the time to view
the publication online, whereas, some citizens would welcome the City saving money on the cost of printing by posting the Connections online. If we were to use a no print option, it
is recommended that we send out a reminder postcard.
City MarketinglPublic Infonnation Efforts October 13,2010 Page 5 Alternatives to the Connections Newsletter Staff recognizes that we are in tough economic times. It is my understanding
that some Councilmembers have received complaints from constituents about the cost of the Connections Newsletter and the perception that it "looks expensive." An alternative option to
printing the Connections Newsletter in a magazine style fonnat is to use newsprint. However, based on staffs research the City would not realize any cost savings by moving to the newsprint
option, although using another method such as newsprint may aid in responding to the perception issue. If the City printed 25,000 copies or more, newsprint would be an option where the
City could realize cost savings. Attachment No.4 includes the breakdown of this and other available options. The City last went out to bid on the Connections Newsletter project in 2008
for 2009. We currently work with Communication Infrastructure Group (CIG). The City is scheduled to go out to bid on the Newsletter in 2011 for 2012. Staff continually looks for cost
savings with the production of the newsletter in areas of printing, postage, and production. Section 4: Mayor's Matters E-Newsletter Beginning in 2008, the City started production of
the Mayor's Matter's E-Newsletter to provide a new communication tool. Mayor's E-Newsletter • Total Budget • Production, placing content in template $120 per issue • Subscription fee
(Constant Contact) $20 per month based on number of Subscribers (amount for under 500 subscribers) Section 5: City Marketing Logo $1,680 $1,440 $240 The City marketing logo was developed
in 2007 and unanimously adopted by City Council. Due to budget constraints, the application of the new logo to signage and vehicles is done on an asneeded basis. Implementation of the
new marketing logo includes application of the new logo to vehicles and equipment at the time of replacement. The logo will be applied to open space signage in 2011. The new logo was
applied to park signage in Discovery Park in 2010. Section 6: Departmental Marketing Efforts Included in this memorandum as Attachment No.5, are memos describing the marketing/public
infonnation efforts that take place at a departmental level and have community, regional, statewide and in some instances national impact. o Police Department o Community Development
o City Clerk/Office of the Mayor and City Council o Parks and Recreation o Public Works Department Section 7: Other Communication Tools The following other communication tools are part
of the City's marketing/public infonnation efforts:
City Marketing/Public Information Efforts October 13,2010 Page 6 Professional Photography Library The purpose of building a professional photography library is to provide the City with
stock photography that can be used in marketing materials such as advertisements and fliers. Funding was available in 2008 and 2009. Funding was cut in 2010 in order to decrease budget
and no funding is proposed in the 2011 budget. Advertising No funding was provided in the Public Information budget in 2010. Funding in the past has been used to place ads in high school
sports programs and other ads as requested Advertising for Economic Development activities is included in the City Manager's ED budget. Website Website Annual License (not hosting) $8,000
This is paid for out of the Information and Technology budget. Website Reporting License (Urchin) $2,000 This is paid for out of the Information and Technology budget. Civic Academy
Program budget $3,000 This is typically budgeted in the legislative services budget #102-700-702. Open House Program budget $5,000 This is typically budgeted in the legislative services
budget #102-700-702. Awards 3CMA, two applications, budgeted in the 2011 budget. $170 Section 8: City Council Communications One area that I have been approached on in recent months
is Council Communications. I believe there is a desire by some Councilmembers to use different communication tools than what has been usedlbudgeted for in the past, i.e., electronic
communications versus District meetings. Some of the suggestions that I have provided to Councilmembers to assist them in communicating with their constituents include: • E-mail news
blasts • District newsletter mailings • Electronic newsletter similar to the Mayor's Matters -this would involve a fee to set up the masthead and cost about the same as the annual fee.
One constraint with this communication method is it cannot be used for campaign purposes if City funding is used. /hmg ATTACHMENTS: 1. City marketing tools 2. Historical Connections
Newsletters 3. Examples of newsletter covers/styles from other communities 4. Newsletter options spreadsheet 5. Departmental marketing memorandums
City Marketing Tools Examples: • Ambassadors -verbally promoting the City • Awards • City Logo • Website • Advertisements (print, online) • Mayor's E-Newsletter • WRTV8 o Wheat Ridge
Top of the Hour original programming o Community Bulletin Board o Video Streaming service • Employee Intranet (under development) • Connections Newsletter • Photography Library • Special
Events • Elected official attendance at meetings and special events • Development of talking points for elected officials for events and meetings • Public Information o News Releases
o Media Advisories o Public Awareness Announcements o Community Notifications (PD uses) o News Conferences (PD primarily uses) o Media Relations • Pitching stories to the media • Meetings
with the Transcript • Responding to media inquiries, daily, weekly or as needed • Media packets for programs, services, or events • Brochures • Memberships to local organizations • Fliers
• Direct Mail • E-mail • Proclamations • Annual Reports • Banners • Displays • Door Hangers • • Fact Sheets • Ground breakings • Stickers • Hotlines/Help lines Attachment 1 1
• Plaques (recognition of citizens/business community by the City) • PowerPoint Presentation (use of City branding) • Promotional items • Reports • City Budget • Ribbon cuttings • Classes/seminars
• Flags • Fairs/community-wide events • Buildings/facilities • Signage, entryways to the City • Recreational amenities • Vehicles 2
The City of Wheat Ridge CAP Connection Community Awareness & Participation I MAY I NEIGHBORHOOD MEETINGS In 1995 the Ci ty plans to continue to host neighborhood meetings as
part of the Community Awareness and Participation (CAP) program. The Community Awareness and Participation program was started several years ago in order to provide increao;ed opportunities
for citizen participation in local government and to improve communication with citizens. In 1994, approximately 21 neighborhood meetings were conducted throughout the City of Wheat
Ridge to provide opportunities for to raise concerns or questions about the City, opemtions, policies or future directions. 'The 1995 neighborhood meetings
will begin in May and continue through early Fall 1995. As in 1994. the City has been divided into specific geogmphic neighborhoods. Each neighborhood area will receive a notice of the
time, place and date of that particular area's meeting. All neighborhood meetings are open to the public, however, notices will only be sent to the specific neighborhood area that is
the focus of the meeting. The entire City has been included in oneofthe neghborhood areas. so that all citizens will have an opportunity to participate. If you are unable to participate
in your specific neighborhood meeting, please feel free to call your Council representative or the City Administrators oflicc for the time and place of other meetings. During the 1995
mcetmgs. one topic which the City would like to receive some comment upon "actlvilies that the City might undel1ake to help support the formation of neighborhood organizations and ,trengthen
neighborhood ties throughout our community. Neighborhoods are viewed by the City a\ an essential building block of the community and finding ways to strengthen our neighborhoods is viewed
as a positive undertaking not only for the individual neighborhood. but the overall community. WHAT S HAPPENING WITH YOUR TRASH In the last issue of the CAP Connection, a proposed change
in in regu lations for residential trash hauling was reviewed. A comment form was also provided and some 100 citizens took the time to provide feedback on the proposed changes (60% favored
the changes while 40% were opposed to the changes). The proposed change was to have the City bid residential trash hauling services on a City-wide basis using existing private trash
companies. Bidding trash services would have provided the benefit of fewer trucks on the City streets. a common collection date for all nt.ighbo. hoods, a City-"'> reeyc ling, program
and loweJ mouthly CO>l. One of the concerns that was expressed by many individuals that even with the benefits that could be gen-erated by proposed changes, citizens would still
lose their • individual right to choose a trash hauler. Many individuals in-dicated that this was a very important right and they liked the Q ability to choose a trash hauler or to change
a trash hauler if their service was not adequate. This particular concern rc-• ceived a great deal of additional exposure in a newsletter sent out by one of the private trash hauling
companies to all Of . • customers. The importance of the right to choose was ex-pressed very strongly by a number of citizens who contacted either the trash haulers or their
City Councilmembers directly. As members of City Council discussed the issue. they determined that the of the right to choose a trash hauler was an important Issue to many
citizens and that imposing upon the current right of citi7..ens to choose was not an equal trade off for program benfits. Members of City Council understood the concerns of citizens
and formally voted to end consideration of changes in trash hauling services. . I» n :::r 3 CD :.s. N
h .. ,I': 1 I>n:cmi"\.·r .Jl The Wheat Ridge fr'. • _u 0,0
'" " Community Newsletter INSIDE THIS ISSUE: WHEAT RIDGE CITY COUNCIL •.• ••.• 2 PARKS & REC UPDATE •. .•• .•• •• •.. 2 STORMWATER ISSUES •.•.....•••.• 3 GOOD NEIGHBORING
••..•.....•..•• 4 COMMUNITY DEVELOPMENT PROJECTS ••••.•.•••• 5 NEW BUILDING CODES •• • ••.•• .• ••• 5 BUSINESS SPOTLIGHT • ••.•• .• • •••• . 6 BUSINESS UPDATE •••••••••• -••••• 6-7 38TH
AVENUE BUSINESS DISTRICT .••••••••••••••• 8 MEETING EVENT CALENDAR •••••••• 8 Contact us: 303-234-5900 www.cI.wMatridge.co.uB TIME IS RUNNING OUT! If you need to request a variance from
the recreational vehicle parking requirements adopted by Council earlier this year. you will not pay a fee If you apply before the end of the year. The fee after the first of the year
is $200. plus an additional $190 if a hearing is required. The new ordinance created a process for any resident to request a variance to the limitation of two RVs allowed on a residential
lot. the restriction of parking only one RV in the front yard. and the setbacks for the RV depending upon where the RV is parked. The variance process consists of fi rst notifying adjacent
neighbors of the request. If no objections are received. the variances can be approved administratively If objections are received, the request is scheduled for a hearing In front of
the Board of Adjustment The Council included In the ordinance a waiver of the fees for any RV variance request until WHEAT RIDGE VOTERS APPROVE INCREASES IN THE SALES TAX RATE The November
2004 Wheat Ridge General Election ballot contained several questions asking voters to Increase or extend existing sales tax rates. The City of Wheat Ridge asked voters to Increase the
city's sales and use tax rate from 2.00% to 3.00%, the Regional Transportation District (RTD) asked voters to approve an increase in the RTD tax from 0.60% to 1.00% for the FasTracks
project, and the Scientific and Cultural Facilities District aSKed voters to approve an extension of a 0.10% tax for the purpose of funding scientific and cultural facilities within
the district. All sales tax questions on the Wheat Ridge ballot were approved by voters on November 2. 2004. The total sales tax rate in Wheat Ridge will increase from 6.20% to 7.60%,
effective January 1, 2005. 221M 2OQ§ City of Wheat Ridge 2.00% 3.00% State of Colorado 2.90% 2.90% Jefferson County Open Space 0.50% 0.50% Regional Transportation District (RTD) 0.60%
1.00% Scientific and Cultural Facilities District 0.10% 0.10% Metropolitan Football St<lQil.lm Total 6.20% 7.60% Effective January 1, 2005: Use tax
charged for building permits increases from 2% to 3%. Use tax is calculated at 3% of 60% of the valuation. Sales and Use Tax Auditing The City of Wheat Ridge is in the process of recruiting
for a second full -time Sales Tax Auditor to develop and implement a sales and use tax education program to assist Wheat Ridge businesses in complying with the city's tax code. This
new position will also assist with sales and use tax auditing and will complete an inventory of all city businesses. The City of Wheat Ridge MUniCipal Code reqUires that all bUSinesses
that charge money for the" services. whether It charges sales tax or not. obtain a bUSiness license. An annual bUSiness license is $20. In addition. all sales. transfers or consumption
of tangible personal property within the city shall be subject to a sales and/or use tax and the vendor is responsible for reporting to the city and paYing the necessary taxes. The city
currently employs one full -time Sales Tax Auditor whiCh does not allow for proactive enforcement of these laws or for the proper resources to educate Wheat Ridge businesses concerning
their responsibilities as taxpayers. Patrick Goff. Deputy City Manager stated "The goal of this education program will be to assist. rather than police, Wheat Ridge businesses. Tax codes
can be be difficult to understand and therefore difficult for businesses to legally comply." The city anticipates the second Sales Tax Auditor will be on board by the first of the year.
Wheat Ridge businesses are encouraged to contact the Wheat Ridge Sales Tax Division with any questions concerning their responsibilities as Wheat Ridge business owners or to provide
suggestions or comments concerning the proposed sales and use tax education program. EXfYeMly FOY .. Our Very But WukM CIty of Whoat Ridge PRSRl STO ;500 W 29th Avenue Postal
Patron ic--. I U.S
PEOPLE CREATE THE QUALITY OF THEIR GOVERNMENT THROUGH PARTICIPATION OR NEGLECT. 01 Wheat C; Community Newsletter INSIDE THIS ISSUE: Wheat Ridge 2002 p. 2-3 Distnct
News p. 4-5 In the Spotlight p. 6-8 Community Happenings p. 9-10 Mayor's Message p. 11 Nature's Voice p. 12 Special points of interest: • • Check out the Consensus information on p.
6 See Flood Insurance Article on p. 6 The City's Budget for 2002 J:.,!>. tI<..' 1 \pnl. 2f102 The City's Budget for 2002 does not include any significant increases in services, but still
is probably more than the City can afford , in the long run , without a decrease in services or an increase in revenue. The City's General Operating Fund, (the basis for all expenditures
that are not specifically earmarked), will expend about $2.45 million more than the expected revenue. This is possible because a fund reserve of almost $7.4 million was collected during
the 1990's. During the 1990's the City presented a balanced budget but because of the conservative budgeting philosophy of estimating revenue low and estimating expenditures high, the
expenditures were always less than the revenue received. This changed in 2001. Like most governmental entities in Colorado, the growth rate of revenue decreased, and during the fourth
quarter stopped. Also major capital expenditures were started, resulting in approximately $1.4 million draw on the reserves. It is estimated that the General Operating Fund reserve will
be slightly more than $3.5 million by December 31 , 2002. Budgeted vs. Actual ' (in millions) Budgeted Revenue Budgeted Expenditures Budgeted Difference 1997 13.293 14.188 (0 .89) Actual
Revenue 13.317 Actual Expenditures 12.666 Addition to Fund Reserve 0.65 General Fund Balance (ending) 4.972 1998 14.131 13.663 0.47 14.001 12.889 1.112 6.084 1999 2000 14.469 14.995
15.164 15.996 (0 .695) (1 .001) 15.333 14.944 14.117 14.857 1.216 0.087 7.300 7.387 * includes transfers in and out in revenues and expenditures preliminary and subject to change upon
audit review 2001** 15.234 16.166 (0.932) 15.840 17.249 (1.409) 5.978 2002 16.416 18.867 (2.451 ) 3.527 The General Operating Fund pays for police patrol, snow and ice removal, police
dispatch, police investigations, animal control, street maintenance, street cleaning, traffic signals, municipal courts, recreation programs, park maintenance and the administrative
support for these activities . The Capital Improvement Fund, which is funded by one cent sales tax includes street resurfacing, street improvements, street lighting, sidewalks and traffic
calming designs, public buildings and utility undergrounding.
Clear Creek Trail Receives National Recreation Designation "\Vlithin the many parks and trails W you will find in Wheat Ridge, lay those special lands most treasured by the community.
The places that help you escape from the hustle and bustle of everyday life and surround you with the tranquility of nature. One such place is the Clear Creek Trail, a 6.5 mile crown-jewel
in Wheat Ridge. Accessible year-round to people of all ages, the Clear Creek Trail winds its way through the Wheat Ridge Greenbelt from Youngfield Street to Harlan Street. The trail
provides connectivity to the South Platte River Trail allowing bicyclists and pedestrians alike, access throughout the Denver metropolitan area. On June 1st Wheat Ridge's Clear Creek
Trail became known to citizens across the United States following U.S. Secretary of the Interior, Dirk Kempthorne's designation of the Clear Creek Trail as a "National Recreation Trail."
"The Clear Creek Trail was one of 40 trails across the nation selected to receive this prestigious recognition," said Mayor Jerry DiTullio. "This is a reflection of Out strong community
commitment to providing high quality parks, trails and open spaces and citizens should be very proud of this recognition." The National Recreation Trails program recognizes Trails are
the threads that connect people with wild spaces. -:vLu) l\1argarct Coates, hmncr \'{:'hc<lt P idge Park-; <md Reucatioll C. oll1ll1i, <;jOJ1Lf existing trails that connect people to
local resoutces and improve their quality of life. The Ciry of Wheat Ridge was selected as a recipient of the 2007 designation as a result of demonstrating diverse partnerships. The
properties that make up the Clear Creek Trail have been acquired over the course of many years. The City has acquired these open space lands through direct purchase in addition to grant
funding. In 2000, the City of Wheat -lOll/inlier! on page.5 "'he oate\ sa"e \.
A publication from The City of Wheat Ridge City of Wheat Ridge and LiveWel1 Wheat Ridge Partner to Provide Farmers' Market Beginnin June 19th or a City with an agricultural past -having
a High School that sports a Farmer for a mascot -it seems only fitting that the City of Wheat Ridge would once again embrace its rural heritage and offer a Farmers' Market. "The City
with the support of LiveWell Wheat Ridge is partnering with the Denver Farmers' Market (DFM) to help not only to promote the Farmer's Market, but also to educate consumers on the importance
of buying locally grown fruits and vegetables, while helping to create an atmosphere of healthy eating and active living," said Ryan Stachelski, Economic Development Specialist. "There
are many social, economic, health and environmental benefits to buying locally grown fruits and vegetables." Beginning June 19, residents of Wheat Ridge can experience a favorite past
time. The Farmers' Market will take place every Thursday from 11 a.m. to 3 p.m., June 19 until until October 30. The Market will be located at 4252 Wadsworth Blvd. in front of the Ross'
Dress for Less. The Denver Farmers' Market will run this market. The DFM has a good variety of farmers who all grow their products locally. "Denver metro communities have found that
the produce purchased at a local farmer's market is fresher than anything in the supermarket and that means it is tastier too," said Kerry Ewald, Community Liaison with LiveWell Wheat
Ridge. The economic benefits: buying local produce keeps your dollars circulating in your community and it also enables consumers to get to know the farmers who grow your food. It builds
relationships based on understanding and trust. This helps build a foundation for a strong Wheat Ridge community. e e e Environmental benefits of purchasing locally grown produce are
that it travels less distance and therefore reduces carbon dioxide emissions. In addition, locally grown foods require less packaging which overall cuts down on waste, pollution and
our dependence on foreign oil. ( r. fllITJUlri II/, ' .. . pr In this Issue ............ .. 2 3 6 8 10 13 Mayor's Corner CommuniC)' Calendar Fas Tracks Station
Design Workshops Wheat Ridge Economic Development Get Out and Walk! Wheat Ridge 2020 Save tbe Date t August 13.2008 To k'ck off t'le Carnation festival, Exemp a Luthera"l Medical Center
w II O'1C(> cJqdlr 'lost a free cOl"cert by t'1e ,(>fft"sor Sy"""phory Orcrestrd 01" the rospital gro..Jl"ds Wlt'l d the""e Su"'m(>r F..Jn a"ld Fro ic, gLoests wll be sNe'1adE.>d
with lig!>t classics and a spec al by t!>(> vocdl group " I"f nlty , The commLon ty is we co ...... e' PIC'ilse JOIO us or Wedresday, ALoguSt 13, 2008 dt
6 P m for d'1 even nq of m JSI( I"d re dxatlor.
P' \V heat R.l...dge WhoYa Gonna Call? Do you have a copy of the new "Who Ya Gonna CaIP" Wheat Ridge Telephone Directory? This new directory is a great resource for _----citizens in
Wheat Ridge, providing '1-__ ---important phone numbers for City, County and State services. "Who Ya Gonna Call?" is organized by topics such as "barking
dog." A copy of the directory can be accessed on the City Website in a pdf format. If you would like a copy of the directory mailed to you, please contact City Hall at 303-234-5900.
Wheat Ridge Building Division Update Economic Development News
Informer Attachment 3 The 0 f fie i a I City of Golden New s I e tt e r Prepping for Pride Days pages 6-7 What You Need to Know About the 2010 Census page 5
N EVVS AN DIN rORMATION I Simms Street Pedestrian, Bike Lane Nears Completion I n June, the Arvada City Council approved a construction contract with Northstar Concrete in the amount
of $166,035.50 for the Simms Street bike lane and pedestrian facility. This much needed and long-awaited project consists of an on-street bike lane, pavement widening, curb and gutter,
and a meandering concrete sidewalk along the west side of Simms Street from W. 69th Avenue (Ralston Creek Trail) to W. 72nd Avenue. It link existing sidewalks in the area as well as
the City's bicycle trail system. Funding for the project was made possible in part through a Safe Routes to School grant awarded to Arvada and administered through the Colorado Department
of Transportation and the Federal Highway Administration. This grant program was formed as a means of • encouraging walking and biking for elementary and middle school children. The
grant amounted to $10 1,146; the City of Af\ ada will contribute the remaining amount. The project completes a mIssing link in Oberon Middle School's suggested walking route for seventh
and eighth graders. Oberon Middle School Principal Dana Ellis was instrumental in providing school support, a factor 10 COOT's selection process. "We are thrilled that this sidewalk
will be built," Principal Ellis stated. "We have a high percentage of kids who attend Oberon that walk or bike to school along this route, so the construction of the sidewalk wi ll positively
impact many of our students." It is anticipated that the project wi ll be completed by the end of August. @Students at Russell Elementary School commemorate the school's closure on May
28 by releasing balloons. The school was closed by the Jefferson County School District due to budget cuts. Former Russell students will attend the former Arvada Middle School this fall,
which has been converted to Arvada K-8. www.arvada.org Arvada Makes Money Magazine's UBest Places to Live List" seepage 4.
tf: 10 ley'S ffr £;)ut tid {()7,l£r:s Em Goodbye gras a
In ere Cool Stuff & Hot Attractions
Saturday, SeJ2tember 24
CENTENNIAL SUBMITS REQUESTS FOR ENERGY STIMULUS FUNDS The City of Centennial's plan for spending more than $922,000 in federal stimulus funds covers a broad range of projects around
the City. The funding is provided through the Energy Efficiency and Conservation Block Grant Program (EECBG) and is determined by population. "We are very excited about the opportunities
this grant provides us," said City Manager Jacque Wedding-Scott. "In using these funds, we will save Centennial taxpayers a very large sum and provide
state-of-the-art technology for traffic lights and solar energy." The promise of federal stimulus money to upgrade the City of Centennial's traffic signals is a major boost to the Public
Works budget at a time when funding is scarce for such projects. When given the go-ahead, the City will install light-emitting diode (LED) lights on traffic signals, connect all the
traffic signals to a master system and make the school traffic zone warning beacons work on solar energy. LED lights, known to consume 90 percent less power and last at least i 0 times
longer than incandescent bulbs, will replace 1,776 incandescent bulbs at 40 traffic signals around the City. The master system will allow remote communications with traffic signals once
per second to assess traffic conditions at each signalized intersection and ultimately provide better traffic flow, which will save an estimated SS,OOO gallons of gasoline per year for
commuters on major corridors like Dry Creek Rd. Fifreen school locations will receive solar-powered warning beacon assemblies, which also include LED lights. The solar warning beacons
will save about 42 kilowatt hours per year. The EECBG grant will also help the City install solar panels on the City's Civic Center and do an energy audit of the City facilities to find
ways to reduce energy consumption. The installation of solar panels could save the City as much as 27,000 kilowatt hours of electricity. The City Planning and Development Department
will purchase computer programs and hardware to allow the City to accept and review large documents, maps and plans electronically. Nearly 36 tons of paper could be saved as well as
nearly 9S,000 miles traveled by people filing the plans on paper, as is the current practice. The federal funding for energy efficiency and conservation is also a source for funding
home weatherization improvements. Through a partnership with the Littleton Housing Authority, Centennial is providing these improvements to ten homes. All types of rehabilitation can
be provided to families with low to moderate income. Additionally, Centennial businesses can receive rebates to help offset additional costs for LEEDcertified building to a maximum of$S,OOO
per project. Other, smaller projects included in the grant application are re-writing the City's energy efficient outdoor lighting code and distributing energy efficient light bulbs
at Citysponsored events. The City can also apply for additional funding from the State of Colorado Governor's Energy Office through a competitive grant process. More information is available
on the City's Web site www.centennialcolorado.com. by clicking on the Accountability & Transparency button.
What's Inside SENIOR REFUND PROGRAM PAGE 2 ADVENTURES IN HISTORY AT THE LITTLETON MUSEUM PAGE 3 . ., tA.-';'\: . . " to . , ;' - , .-.. LITTLETON CLEANUP
DAY PAGE 3 SOUTH SUBURBAN ELECTION SCHEDULED PAGE 4 FIRE DEPARTMENT RECRUITING MINI FIREFIGHTERS PAGE 4 ;t' n ,-1.' -__! l ;," ,,+'· "lr'" ".,,--
POLlCE DEPARTMENT HOSTS 2ND ANNUAL SAFETY DAY PAGE 5 ",-. .. :. ,- r-' .. J -: •• .....j -, l , ,\.!,. r_'" , BEMIS LIBRARY NEWS PAGE
7 NEW BUSINESSES IN LITTLETON PAGE. Three Littleton Pollce officers receive John P. Cernich Award Ihu."l' liulClon l'ulu.:e o((k("11> rt' with ..... han! efforts
10 Jl'..cut' .md t'Yilf U,llt' ora burning .Ipartllll'n\ ;U '19h7'" (;ililup ..". -nit' IWU-.11,um ap.lnmt'n l hrt· brol..t· oul .llIrin..: lilt' ("uld nl}(hl nt
I l"Iuuarv 11) alll·Hpl1l OIJI(t'I'\lIti.lflll.lUlI, r 1m ane! Dlmilrl! Wl'(t-IhfN' oflht' 1I''''lhllrnl finn eon. 'I. .unVl' nn ",','Ill' or 1114' 'lll'('klv
RH1W Of1k'rr Brum Rm.uJ OJ1irYt'17m OfJ/fflf'lII/i.mm/Ir/r ing hrt' lilt' uffin'r" oh .. ('rvrd " IlH'tk r,'Mdt'''I 1"1Il1{ in Ihl' dC)()rWH\' 0\ ,m ,llMnllll'uI
"IIRulkd \\11th .. mukr .l1ul In tlU' hu"pllui I hI:' ullln'I",1( 11'\1 qllll'kly it!'ttl l)urlllJ.;
Ihl" I"Y,U'Uit!lnl1 thrf .. WfOr" Irk ..... I'"tIIHler Ihl1l night J Itlll-It'" hI" Ht""';ut' PIt'''I'Ili!'d 1111 rhwl-oll'n'r, l·itrn" l!l h.' 111,111, who "!lIf"H,eI troon ""\'I'fI11
rtllnt' rr('lIIlIl1' WITh ,h .. lnll" P l :t-rlllch Awltlll fn. .. t'vt"ff" hU/n .. ItmJ "Iw .lt\' inh" iAlinrl, Iu thl'
I'hv"" t''Cplo .. itm.. Ih .. if Iiff"savi"jI, effvrt.o; 81 Ihr M,"<,h a SAri' itlt'jl \\·hl'l(' ht' 10\.1) Iran"'X)fu,,J \'1'\',1: by m:ygcn 1>0111(>.) IOCdll.-'d
It! nly (ouII('iI mN'llnK Th(' fire ,lIId hy 1 mlt'wll Hre Hl'''r\W In til<' hn.. wllhln till' hmning 111111. OmeN" pnlkt' Ih'PlirlIlH!III)t 0l1111lllt' In wur'" fUI.Ii. l)tlll'rnfhll'r
.. ;l1If1 HitllYI and 1)lnlllri(' wl'rl' 101o:"lh .. , 10 (i(-It'rmine Ih(' 1',1)11<;4.' !,f,hp (·tHUIIHlt'd 1("CUl' ('(10" ...
1'V8cuallnK .11,(J lf3n"porINl UJ Lmlt-lUn Jln<.pilill lin' It'n,ln l" .md trml"IMlrllll\o: illld Ir""I,"(I fur ,tnl'io;(, inhiliallott and CitYQ! L1tt1eton
2255 WeM 1k'fT')' Ave I1'tr Ilum:Iflt'Soc\(,I), ofllwSoulh 11alll'Vall,'Y UISSl'Vl (t."khull t'1.Ill" grdnd op,"mnK wllh an upt'n 1-\·11 ruary 2tt and 27. ThC' IISSPV is
Incalrd ,u2129W. <:henangoAwllut'_ Iloul') a1l." Mondav,lu"",,) and'l1ll1l'l'day from II d.m lo5Jl-ffi.;and\""':dnt'5ll"v. I-rida),aml S;lllmtayfromllll.m.lofj p.m, (:.all303· 703·2938
or their weh al for more lnfonna lion. Scr\,l('('<; tndude adopdom. spayl neUIt'r, vaccinalions, and microchil>S, Council Workshop
Report available annual wurk. ... hnll Pt.-hrul!rv l'f dllht' UIII4.'lon Mlbe\IltI fbI' purpo5e (If lilt' wnrk. .. hop , .. for <"ounnl In kJ(,llIif)' pnonllt"i nil maJOr Jlffilt:"f'h
" wl .. ht''o .. laRIO IlUrstJ(' In Iht, ('01111118 "car fhi\ )'\'ar's woruhop rocwed Dn thl' l"{"UJlllnliC outlook and Ihe ComrnllnliV ... ·,,·jlc .. /\lcrtthcrg I
h(> ljllftoro" Cit)' C(mnl'lI 2(JJrJ Wvridwl' HrlKlrt Is now ilvailabll'lo dl1wnlnad at www.lhtielongov.o.lt-liard t:upil'\ 3rt' OIvaiiable in Iht' C·iI'I M iUlilI)Cr',. Other at the
Unlclon Center, 2255 W Berrv!"'enue fl'RSRTSTI) LoIII.,on, CO SOl6S City of littleton uuId"o"t"t ,CO Pcmlll No.
Public Info Officer City of Wheat Ridge 7500 W. 29th Avenue Wheal Ridge. CO 80033 N e,LOSfyi nt BtJlQ
• JEFFCO PUBLIC-SU 1001 S Building Briglu Futures Deer Creek heroes •• •••••••• O n 21. a gllnmllll fire 1111 UuJ('lII!f OII1.flt/t' of Dur CIYt'1c
MuJd/e ScluJOi ,n Lift/rum. Two llutirnls. Matthnv 7111'" (Inti Rt'ugon M"tll' M!OUllded and )uU't" rrcO\'t'rrd from lllt'ir injurlt's. Tltt' /(U/I· 'min MOS 1UM!1I into
' "llSwil,· and I.f currelllly held ml a mi/lioll dol/ar h<md. 1/it K't'rt" I/of Jilr til,. hunic t'lfortJ of INa Creek '('oell· t'n. (Uil1unitlrllloT:f and Jf'ffi'(I
P"blir Sd,oo/J 1141\ tlr'\'ut. t'\.'t"III.\ c(luld Mt'n milch II"M\t', lVhilt" Iht' public hIJJ ht'ani ,hl' slorit''f oj ft't'fhf?".\ [)r. IlcJHlllJmu lIlId Non,. HonlJt',
(lJIJ Aui.lltmt PrindffJl Buk)· nrmm. Ihis is IlieHor)" of 'hi' lW(I bu.\ dril'l'N Mhl' aim aCled lu,ft,It'uJl.v tJUI' till .. ·. wYour ).,lIh iUC' the nth( impvrtanl
)auJ It.'(f{,;() UUlo Dmcr Jim O'BneR ·'11'\ our n: ... pm,ihihty 10 lilkc cure «If them," _ opened firc 3l Occr Creel Middle: School. lhC -firs' in!-.tmcl of
driVeN O'Oncn and SIC\!! Potier wu\ 10 prola:t lhelr n\(l" prcclOU'. cargo. "He "a.o.n'l gonoa gel another ,hut 00' iJl "uJ If I could help it," O'Brien, 0' Bnen
wa\ gelling ready 10 pull uway from lhe-\Choal when he heard a loud bang he thought wa.\ a IirecrdCker He looked up, and say. a man wIlh a nOe. told hi, kid., 10 gCI c.kw.n. jumped
out of the bu\ and ran after him. Be and other members suhdued lhe ,hooter. tll\ nell:t inlitmct wa." to check. on Malt Thieu who had been wounded. He saw Thieu was Bus
Dtwws Jin 0_ ond _ PoIt", being laken care of, returned to his bus and drove his student .. out of hann\ way '" woulcJ do the ",me thing again. I y.oulcJ lil.;c-to ha\c l'CiK:tcd a lillIe
fa.\tcr," O'Brien who ha.'\ only been a bu\ dnver In JctTeo for four years. "BUI, you don', have lune to thmk... I did what I could to help." Fellow dri"et Steve Potier wm.
also ready to to take off from the school when he heard what he thought WIlS a book hitting the Ooor, folIov.-'ed seconds later by a huge boom. As he turned, PoIter saw students running
and scattering from the front of lhe school. He spotted the. gunman, told his students to get down and over with O'Bnen (0 help the POller
held hh down unlil I:lW cn(on.:cment arm·ed "Allhe lime, I thought 10 my\Cl( I need to get back 10 my I need to be wilh my ... ids, but J also tried to be of assistance
to Matt," he said. " It a pretty emouonaJ scene." This wasn't Potter's linl school shooti ng. He has worked in Jeffco for IS years and was driv· 10g Ii bus on the day of Columbine,
"When Columbine happened, like the ""t of the commumty. I was really affected by it. J made a Y(TW to myself that if 1 could ever page 2 •• •• •• •• •• • Our Mission To provide
a quality education that prepares all children for a successful future. Jetrco Public Schools Is home to more than 85,000 o( Colorado's finest students. Step inside one of our 'SO schools
and you will see a staff dedicated to building a bright future (or student. Our staff is supported by a committed. Khoo\ board, \nYOt"e4 r.::,,-.,..,.. and • an",. community
that combine to provide a quality education that prepares .11 children (or a promiSing future. Jeffco students weigh in on school issues Students gener.dly feci positive about their
schools and educauon according to survey results released In April by leITeo Public Scbool •. The survey of apprownately 61,000 lefTco students in ,",cond through 12th grade. found the
majonty of respondents feel they are learning in wi subject areas and that teachers have high expectn lions (or them. More than 91 percent of elementary students feel that teachers at
their school like them. Nine in 10 te.c;pondenlS from all gntde levels surveyed. ",y they like their school The data was collected through the di>trict', Make Your Voice Heard Survey
(MYVH), which was conducted in fall 2009. The survey has been given to lefTeo Mudents since 1998. Students were asked to respond anonymously 1040 questions on a 5 point scale ranging
from "strongly disagree," to "strongly agree." 1De majority of respondents agree they are ,cuing • quality educauon in history. s.ocial Englic;h, world languuges,
math. science and electives 'iuch a" art. P.E .• drama and computer technology. There.,." a 2.1 percentage point from the 2007 sun-·ey in the number of
clementII)' respondi.n.a that teache ... expect them to g!1lduate from hjgh 'IChoo1 This is more good news for the district. which ha.:, decreased the dropout rate
and increased the gradu.tion nlle consistently since 2006-07, Several queslions were added to lhe 2009 survey 10 renect the increased emphas:is-on 21st Century
Jearning ski lls. such at using technology in the claso;;room. In response to the question, .') use technology and the Internet to help help me learn in school," R I percent of the elementary
students, 72 percent of middle s<hool and 79 percent of lugh school students __ or stronltly aswith the statement. ..,
> > i ..J:::.. Newsletter Alternatives Newsprint option Magazine style option Online Opt-in Limited Printing with Online Availability* No Print option** *Limited Print
Option ** No print option 16 pages per Cost per 20 pages Cost per Mailing Method issue nwsltr. per issue nwsltr. Redesign Bulk $ 21 ,826.00 $ 1.28 $23,733.00 $ 1.39 $1 ,280.00 Bulk $
14,551 .00 $ 0.85 $18,100.60 $ 1.06 $ Via e-mail, option to unsubscribe $ 51 ,652.00 $ $57,992.00 $ Post card reminder $ 14,148.75 $ 0.83 $16,581 .50 $ 0.97 Post card reminder $ 10,792.50
$ $11 ,384.50 $ Print 5,000 copies and make them available at City facilities, send out 17,000 reminder postcards Post a pdf to City Website, use social media tools to promote the availability
of the newsletter and 17,000 reminder postcards. Insert 16 pgs Insert 20 pgs per issue per issue Not an option Not an option $ 19,020.00 $ 20,479.40 Electronic Electronic
4' _ or City of OF THE MAYOR AND CITY COUNCIL Memorandum TO: Heather Geyer FROM: Janice
DATE: July 22, 2010 SUBJECT: City Marketing Study Session In Wheat Ridge, the City's marketing tools enable our Elected Officials to communicate effectively and be available to our "Target
Audience"; Citizens of Wheat Ridge, the larger population of the metropolitan area, neighboring Municipalities, County and State Officials, as well as, City Staff. The Mayor's e-newsletter,
distributed monthly, consists of 500 plus citizen e-mails who have requested to receive the newsletter on line. Articles in the e-newsletter consist of a wide variety of information
on events and City updates. Top of the Hour segments keep citizens informed monthly; the segments are short, with new features on City departments and developments within the City. Judging
from Citizen phone calls received, the Video Stream Service provided on the City's Web Site is viewed regularly allowing citizens to watch recorded City Council Meetings, Board and Commission
and Committee Meetings. The City's Elected Officials are active in the community attending meetings on an ongoing basis and, in addition, are members oflocal and state organizations.
The City'S Elected Officials are accessible to their constituents. This is a complement to our Elected Officials and to Staffs effort to provide Wheat Ridge Citizens with current information.
The Connection Newsletter is printed and distributed quarterly with timely information on City news. Whether it is a ground breaking event, ribbon cutting, community meeting, brochures
or flyers, or city wide direct mailings, the City'S Logo is front and center in building recognition and credibility. In addition, the City Clerk's Office strives to inform the community
of City business and activities utilizing various tools, i.e. e-mail distribution of Council Agendas and Minutes, publishing of all Council materials on the City Web Site, legal notices
published on line, and in local newspapers and at City Hall on the bulletin board. Electronic access to public documents via the City'S website and Laser Fiche Web Link has enabled City
Officials, Businesses and Citizens more efficient and timely access to information. ATTACHMENT 5
TO: THROUGH: FROM: DATE: SUBJECT: Memorandum Heather Geyer. Administrative Services Director . Joyce Manwaring, Parks and Recreation Direct0ret 1 Julie Brisson, Recreation and Facilities
Manager 'I August 25, 2010 Parks and Recreation Department Marketing The following is an overview of the marketing tools currently being used for
various faciliti es and programs by the Parks and Recreation Department. Details on the activities guide and Active Adult Center newsletter are also included. Program Tool Wheat Ridge
Recreation Center • • • City Logo -\ arious items WRRC k)go Website • Alh et1isements -rental ads • WRTV8 • Connections • Librar) -acti\ it) guide photos • Special
Events -10111 Anniversary Celebratit)n • Elected Officials at Special E\ ents • Public InfcHlllation -news releases about programs activities • Brochures -activity guide 3 times/year
• Memberships to local organizations c. Enterprise Wheat Ridge o Vv/est Chamber • Fliers -tri-folds • Direct l11<1il -annual pass renewal • E-mail -class/acti\ ity participants • Banner
-Recreation Center barn • Displays -lohhy display cases • Stickers -10111 anni\ ersary • Hotlincs 'help lines -auto attendant • Promotillnal items -\\ ater bottles. pens. hottks llf
V\ atel'
• Classes/seminars • Flags -WRRC flag outside of building • Signage -main sign along Kipling Wheat Ridge Active Adult Center • City Logo • Website • Advertisements • WRTV8 • Connections
• Photography Library -senior newsletter and activity guide • Special Events -St. Patrick's Day Dinner • Elected official attend special events -30th Anniversary celebration • Public
Inf01111ation 0 News releases 0 Media relations • Brochures • Memberships to local organizations 0 Enterprise Wheat Ridge • Fliers -programs/activities • Direct mail 0 Silver Sneakers
promo 0 Cookie Booth fund raising • E-mail -class participants • Displays -various programs on display at Recreation Center • Stickers -30th Anniversary Celebration • Hotlines/helplines
-auto attendant feature • Promotional items -to promote new name, pens, etc. • Community-wide events -Carnation Festival • Classes/seminars • Signage -new sign outside building • Vehicles
-city logo on vans Richards-Hart Estate • City logo • Website • Adve11isements -rental ads • WRTV8 • Photography Library -promote rentals • Special events -various Recreation programs
held at RHE • Fliers -tri-folds Athletics, Outdoor Pool , • City logo Therapeutic Recreation, General • Website Programs, Anderson Building • Advertisements -depends on program • WRTV8
• Connections • Photography Library • Special Events -Rockies Skills Challenge, Easter Egg Hunt, Perfoll11ances in the Park • Elected Official at special events -Easter Egg Hunt • Public
1nfo1111atiol1 o News releases o Media relations • Brochures -activity guide 3 times/year • Fliers/tri-folds • Direct mail-soccer mailing, TR participants • Email -class participants
• Banners -use Recreation Center barn • Displays -in lobby at Recreation Center • Hotlines -auto attendant, field closure/updates • Promotional items -Summer Sun Camp water bottles,
t-shirts • Community-wide events -Camation Festival • Wheat Ridge Parks and Recreation Activity Guide • 3 times/year • Mailed to all Wheat Ridge residents o Approximately -17,000 households
• Available at City Facilities for pick up • Available on-line as PDF file • New on-line digital magazine format available in the fall 20 I 0 • Advertise and promote activities/programs,
plus provide facility, rental and park information to the community • Costs: o Printing -$42,000 o Postage -$11 ,000 Wheat Ridge Active Adult Center -"Possibilities" news letter • 4
times/year • Direct mail to 4,000 participants on WRAAC mailing list (includes Silver Sneakers participants) • Available at City Facilities for pick up • Available on-line as PDF file
• Advertise and promote activities and programs that are held at the Active Adult Center for individuals 50 years and older • Costs: o Printing -$14,400 o Postage -$6,400
.. , ." City of 2 WheatRL,dge DEPARTMENT TO: FROM: DATE: SUBJECT: Memorandum Heather Geyer, Administrative Services Director Daniel G. Brennan, Chief of Police
August 12,2010 Police Department Marketing The following is an overview of the marketing currently being done by the Police Department. Programs, brochures, etc.,
are briefly explained and listed by the responsible Division, Bureau, Team and/or Unit. The marketing medias being utilized are also listed, as well as samples of any logos being used
or other marketing tools. ADMINISTRATION Police Department Annual Reports $250 budgeted for paper and binding. Printed in-house for cost savmgs. An overview of the Department, its activities
and successes for the year, for community education purposes. Generally distributed to Department Heads, Mayor & City Council members, Community Groups, Commissions & Boards, area fire
departments, surrounding police departments, and local schools. The Annual Reports include information on the following: • An Organizational Chart, Policing Philosophies, Core Values,
Guiding Principles, Mission and Vision Statements, new Police patch and marked patrol design, and a Letter from the Chief of Police • Professional Standards statistics regarding Eluding
cases, Use of Force Reports, and Allegations of Misconduct • Annual Department and employee awards and Department Challenge Coins used to recognize employees whose actions exemplify
the qualities of courage, service, dedication, and achievement which reflect honorably upon themselves, the Department, and to the profession of law enforcement • Media headline highlights
• The development of Leadership Succession Planning, developing leadership from all levels, filling future leadership roles, the Patrol Relief Supervisor Program, and the Three-Year
Strategic Plan and goals • Overview of each Division, Bureau, Team and Unit with philosophies, successes, and statistics • Overview of the City Emergency Operations Plan, shared Operations
Center, and Early Warning System City Website Mailing to Community Officials and Organizations Police Patch Police Badge
Police Department Marketing August 12, 2010 Page 2 • Overview of the Summer Storm of 2009 and actions taken by the Department, and examples of emergency preparedness training exercises
conducted each year • Sex Offender Registration Program • East Wheat Ridge Neighborhood Project and SAFER Wheat Ridge • Liquor Enforcement and Traffic Enforcement • Crime Prevention
Programs • Police Volunteer Program • Community Services Programs P'\V'.o." POLICE Police Car Logo SAFER Wheat Ridge BudgetN/A Internal monthly meetings attended by the
Management Team, and supervisors and representatives from each Division, Bureau, Team, Unit. Analysis for Effective Response -identify and share information on crime
trends, patterns, and MOs; quality of life issues within different neighborhoods, traffic, issues, etc., which can be addressed using a problem solving model. This program has resulted
in better communication/sharing of information, community oriented policing projects and directed patrols. This has been a very effective program. Department and Employee Awards $2,500
budgeted for employee and citizen awards and the annual awards ceremony held. Employee awards and recognition. Citizen Awards To acknowledge citizens who assist the Police Department.
Victim Outreach Information Volunteer Training Training volunteers to be Victim Advocates to victims of crime. Ride-Along Program BudgetN/A A public & employee education and recruitment
tool. WRPDBriefs Monthly internal newsletter covering the highlights for the month. Public Information -No bud2et Criminal Activity Alerts/Notification Provides citizens and the metro
area with an awareness of the criminal activity occurring in the City and can provide recommendations for a heightened awareness or taking safety measures. Meeting Notices & Minutes
Posted Internally Monthly City Website Press Releases City Council Meetings City Website Channel 8 City Website Email Public PD computer drive City Website Press Releases News Flash
TV & Radio Interview Door Hangers
Police Department Marketing August 12, 2010 Page 3 Weekly Crime Map Providing citizens with an overview of the crimes that occurred during that week and a link to a more complete and
comprehensive on-line map. Community Notifications Provides to citizens with information of non-criminal activity, such as missing persons or good news from the Department, how they
can improve safety and quality of life in and around their homes. Topics include Department Awards Ceremonies, Crime Prevention Strategies, Sr. Safety, Holiday Scam Prevention, new City
Ordinance enforcement, CPTED Philosophies, Personal Safety, etc. Animal & Pet Care Tips Provide pet owners with information about vaccination clinics, vet care, rabies prevention, pet
evacuations during an emergency, & seasonal Community Events & Programs Provides community members with information about events and programs in the city such as CPA, Fishing Derby,
National Night Out, Walk & Watch, East Wheat Ridge Neighborhood Project, Coffee with a etc. Traffic Alerts Advise media and citizens of traffic events that will impact travel through
the City for an extended period of time. City and Citizen Preparedness Overview of the City Emergency Operations Plan and Shared erations Center. Public Education Tool. All-Hazard Early
Warning System . to alert citizens of . East Wheat Ridge Neighborhood Project A partnership with other City departments, Wheat Ridge 2020, and Live Well Wheat Ridge to reduce crime,
improve quality of life, address traffic concerns, prevent further neighborhood decline, code violations, revitalize' rhoo and create a healthier . P.O.W.R. Network fublic and Police
Organization of Wheat Ridge Notification and Email Response System Citizens can choose to receive crime and crime prevention information from the Police via email. Press Release (kick
off) Connections (kick off) City Website News Flash News Releases City Website Mayor's E-Newsletter Connections Channel 8 Brochures Flyers in Park Kiosks Door" """v .. "" New Releases
City Webs Brochures News Releases City Website Connections Brochures & Banners New Releases City Web Site TV & Radio Interviews City Website City Website Mailings Police/Citizen one-on-one
Neighborhood Meetings Door Hangers City Website Brochure
Police Department Marketing August 12, 20 I 0 Page 4 Adopt-A-Bear For a donation of $20, you can adopt an Officer Hugs teddy bear for your own child. At the same time, 100% of the proceeds
will adopt an Officer Hugs teddy bear for a child in need who a Wheat Ridge Police Officer comes in contact with. Crime and Traffic Team Alive at 25 A educational program presented in
partnership with School Resource Officers and CSP to high school students to heighten awareness of dangerous driving practices and encourage seat belt use Drive 65 An intensive educational
and enforcement program to combat aggressive driving, speeding and DU1 on 1-70. Future enforcement will combine with CSP's TACT (Ticketing Aggressive Cars and Trucks) campaign. Click-It-Or-Ticket
Funded by $2,000 Grant A statewide campaign coordinated through CDOT's Office of Transportation Safety. Three enforcement periods throughout the year involving many Colorado Law Enforcement
agencies to encourage motorists to buckle up. The Heat is On DUI Enforcement $10,000 overtime monies budgeted Twelve High Visibility Impaired Driving statewide DU1 enforcement periods
coordinated through CDOT's Office of Transportation Safety involving over 100 Colorado Law Enforcement agencies. Dill Task Force A multi-agency task force coordinated through the Denver
Police Department involving saturation patrols of selected target areas throughout the Denver Metro area, focused on DU1 enforcement. Checkpoint Colorado A multi-agency task force coordinated
through the Jefferson County Sheriff s Office involving DU1 checkpoints at selected target areas throughout Jefferson County. Mock Fatal Accident A reality based scenario of a fatal
traffic accident staged at the High School just before prom. Police, Fire, Paramedics and Flight For Life participate. Geared to heighten awareness of dangerous driving practices and
encourage seat belt use of high school drivers. Liquor Enforcement Inspections and Compliance Checks of Licensed liquor establishments conducted periodically. Also the presentation of
liquor education classes for licensees. Brochure Teddy Bears City Web Site Press Releases Brochures City Web Site Press Releases City Web Site Press Releases Press Releases Press Releases
City Web Site Press Releases Brochures Not generally marketed
Police Department Marketing August 12, 2010 Page 5 Warrant Sweeps Periodic warrant sweeps conducted in partnership with the Crime Prevention Unit are not marketed. Annual campaigns,
such as the Adam Walsh Task Force annual sex offender mass address verification and arrest sweeps are marketed through the U.S. Marshal's Office. Directed Enforcement A variety of enforcement
methods geared toward attacking a specific Community or Problem Oriented need. May include saturation patrols, checkpoints, surveillance, etc Crime Prevention Team
Bicycle Safety Rodeos Requests are fulfilled (primarily from schools, but sometimes from faith-based and community groups) to either teach small classes of children about rules of the
road for bicycles; or to stage a bicycle safety obstacle course or rodeo. Citizen Police Academy Funded by $2,000 NPOI funds To give citizens an opportunity to learn first-hand about
the innerworkings of the Police Department. Lectures and demonstrations provide participants with an understanding of of the Department's Mission, practices, and operations. Coffee with
a Cop Funded by NPOI funds Residents can meet and visit with members of the Police Department over coffee; and ask questions about the Department, programs, or law enforcement in genera1.
Coffee cup sleeves are provided to participants. Colorado Life Trak Funded by NPOI funds Provides assistance to residents who have medical conditions that may cause them to wander. Participants
wear a wristband that emits a tracking signal over several miles. The person can be located utilizing the receiver equipment. Lock Box Funded by NPOI funds Available to senior citizens
and others who may find themselves in need of emergency assistance. The Police provide lock boxes, similar to what real estate agents use, which are placed on the outside of the home.
The address and lock box combination are secured in a police computer database. If police, ambulance or fire personnel respond, the dispatcher is automatically notified of the location
of the lock box, and the combination is given to rescue personnel if no one answers the locked door. Press Releases Not generally marketed City Website City Website Bike Safety Brochures
Biking In the Parks Brochure City Website Channel 8 Press Releases Brochures City Website Channel 8 Press Releases Brochures City Website Channel 8 Brochures Brochures
Police Department Marketing August 12, 20 I 0 Page 6 Street Smart Youth Police Academy Funded by $2,000 NPOI funds. During the summer, SROs help host a mini youth awareness academy that
teaches teens about how to minimize their likelihood of being a victim of crime, how to become street smart about the dangers of being a teen in today's society, and about leadership.
Neighborhood Watch Funded by NPOI funds. Support neighbors who organize and group together to take an active role in identifying concerns and criminal activity, deterring crime, and
in finding ways to work towards improving the quality of life in their neighborhood through city resources. The Police provide officers to conduct their initial, quarterly, or yearly
meetings. Walk and Watch Funded by NPOI funds Combines the Neighborhood Watch philosophy with fitness. Encourages citizens to walk or run in the parks and on the streets and trails of
the City, observing and reporting suspicious andlor criminal activity to the Police. Citizens receive one hour of training with regard to what to report to police and how to remain safe.
Senior Safety Training Funded by NPOI funds. Free on-site classes to groups of senior citizens on topics related to all aspects of Senior Safety, types of crimes that target seniors,
scams, avoiding victimization and crime prevention strategies. Free fanny packs are also distributed. Auto Theft Prevention Funded by NPOI funds. Brochures printed in-house for cost
savings. Vehicle Trespass Prevention Funded by NPOI funds. Brochures printed in-house for cost savings. HOLDUP Funded by NPOI funds. Brochures printed in-house for cost savings. Free
training provided to business owners and managers to educate them and their employees on robbery prevention, how to implement strategies to promote robbery prevention, and valuable safety
tips that will minimize their exposure to dangerous situations should a robbery occur. A Crime Prevention Through Environmental Design (CPTED) inspection is conducted. The business receives
a HOLD UP window poster. City Website SROs Brochures City Website City Website Channel 8 Brochures City Website Brochures City Website Brochure City Website Channel 8 Brochure City Website
Channel 8 Press Releases Brochure HOLD-UP logo
Police Department Marketing August 12,2010 Page 7 Crime-Free HotellMotel, Multi-Housing, and Mini-Storage $2,500 budgeted. Property managers attend a free eight-hour training that assists
property managers in establishing protocols and guidelines to reduce criminal activity within their properties. The training includes Crime Prevention Through Environmental Design; Legalities;
Meth Lab and Drug Identification; Personal Safety; and Working with the Police. A Crime Prevention Through Environmental Design (CPTED) Certified Officer conducts a free Crime Prevention
Survey of the property. The property owner must meet minimum CEPTED criteria. Police assist property owners to plan a Resident Safety Social for the residents of their property, where
police explain the program to residents and provide them with a booklet of how they can help reduce crime in the community. National Night Out $2,000 budgeted from NPOI funds A way to
promote an evening of community-wide block parties that offer neighbors a chance to become acquainted with and unite in crime prevention. The Police Department holds an event in the
park with displays, presentations, and fun children's activities from all areas of the Department. Informational items are handed out and Police employees available to talk to citizens
about crime prevention. Secure-the-C all Collecting old unwanted cell phones. Secure-The-Call cleans and programs the phones as 911 emergency phones for Victim Outreach Information (VOl)
to give to victims of crime. Any Special Requests Scout tours, etc. Jefferson County Safety Days Sponsored by the District Attorney's Office to promote safety. SUPPORT SERVICES DIVISION
Investhmtions Bureau Weekly Bulletins Internal weekly bulletin covering crime, suspect information, officer safety, new procedures Sex Offender Registration Registration, tracking, verifying,
and listing sex offenders living in the City. Availability of list and statistics. Community Services Team Providing proactive enforcement, .. " addressing quality of life issues
, I' , . .. .. and nuisance violations. " '!" '" . A 'iii 'ft 11: A City Website Brochures City Website PD Entrance Banner Channel 8 Press Release Proclamation Brochure
Drop-Off Barrel in the front PD Lobby Internal Posters Channel 8 Email City Website Brochures City Website Channel 8 Brochures
Police Department Marketing August 12, 2010 Page 8 Dog Licensing A county-wide dog licensing program to assist in identifying and reuniting dog owners and their dogs. Cody and Tag Off-Street
Parking Guidelines for legally parking vehicles on private property. Hooked on Fishing 1\ i ( •• f *1 th\r Summer one-day program hosted by the Colorado Wildlife Division, Wheat
Ridge Parks & Recreation and Police Departments to teach resident children how to fish. Dumpster Days Partnership with Wheat Ridge 2020, selecting locations to provide free dumpster
for residential cleanup projects. Table Mountain Animal Shelter Partnership, Adoption, Vaccinations, Services, Animal Spay Clinics, Volunteers Needed MARKETING TOOLS Fanny Packs for
Senior Citizens Coffee Cup Sleeves for Coffee With a Cop Junior Police Badge Stickers Yo-Yos Rubber Police Cars and Police Bears HOLD-UP window posters and stickers for participants
OTHER TOPICS ON THE CITY WEBSITE Bicycle Theft Cat Microchip Civil Trespass Notice Disaster Training For Youth Domestic Violence Finger Printing Graffiti Identity Theft Mail Theft Nuisance
Municipal Codes Operation ID Pet Recovery Recruitment Suspicious Activity Wildlife in the City City Website Channel 8 Brochures City Website Channel 8 Door Hangers 2010 Annual Report
Channel 8 Press Release Brochures City Website Channel 8 Brochures Press Release City Website City Website City Website City Website City Website City Website City Website City Website
City Website City Website City Website City Website City Website City Website City Website
Police Department Marketing August 12, 2010 Page 9 OTHER BROCHURES PROVIDED IN THE PD LOBBY A Safe Workplace Starts With You Bad Check Restitution Program -District Attorney Certified
VIN Inspectors Colorado Criminal History Information Sheet Domestic Violence Services Fingerprint Information Get in the Loop and Stay Informed -911 Register Wireless Phone Numbers Get
Ready Now -Homeland Security How Can I Reduce My Risk of Being CaIjacked? How Safe are Our Schools? How to Tell if a Kid is in a Gang Jefferson County Mediation Services Just How Dangerous
are Inhalants? Let's All Work to Fight Drug Abuse Metro Area County Motor Vehicle Offices National Bike Registry Form Play it Safe. Learn About 911 Safety Tips for Travelers State of
Colorado Traffic Accident Report Street Sense -It's Common Sense Take Crime Prevention to Work Taking to Your Kids About Drugs & Alcohol What Can I Do About Strangers? What Can I do
to Keep my Kids from Joining a Gang? What Happens Now? -Answers to What Happens After a Crime has Been Reported Wheat Ridge Codes Wheat Ridge Police Department Lost Property Report When
Disaster Strikes! Why do Kinds Use Guns? Your Constitutional Rights as a Victim of Violent Crime Your Life. Your Choices Youth Dating Violence Prepared by Cheryl Keller, Administrative
Assistant Brochure Brochure Brochure Brochure Brochure Brochure Brochure Brochure Brochure Brochure Brochure Brochure Brochure Brochure Brochure Brochure Brochure Brochure Brochure Brochure
Brochure Brochure Brochure Brochure Brochure Brochure Brochure Brochure Brochure Brochure Brochure Brochure
...... r City of rct:WheatBi-dge DEVELOPMENT Memorandum TO: Heather Geyer, Interim Administrative Services Director FROM: Kenneth Johnstone, Community Development
Director DATE: August 27, 2010 SUBJECT: Community Development Marketing Tools All Divisions rely heavily on the City Internet site to market and communicate to the general public on
varied topics. Kathy Field estimates she spends approximately 20 hours per month on this work and she is generally the only staff member with any significant time directly devoted to
this task. At $30/hour = $7,200. The CD Department does not have a specific marketing plan; however, we place a high priority in "getting the word out" on all of the work we do, whether
it be explaining the services we provide to marketing our economic development opportunities to involving the public in our long range planning efforts. Administration Division: Jefferson
County Public Health Champion Why: Lets a broader audience beyond WR know that we are a progressive community. Who: Award received media coverage primarily in Jefferson County. Awards
luncheon attended by approximately 50 people. Media press release issued. Message: Wheat Ridge is a progressive community promoting the principles of active living and healthy eating
through the adoption of our new Comprehensive Plan -Envision Wheat Ridge. Budget: $0 Cost Savings: $0 Effectiveness: Difficult to directly measure Relationship to Strategic Goal or Council
Direction: Sustainable growth DRCOG Planning With Vision Award Why: Gets the message out to the Denver metro region that Wheat Ridge is moving in a positive and progressive direction.
Who: Regional governmental partners, Wheat Ridge citizens, media Message: Wheat Ridge is a progressive community, embracing change and moving forward. Budget: The table for the awards
ceremony cost __ . Came out of CM's budget. Cost Savings: $0 Effectiveness: The awards ceremony is attended by several hundred elected officials, senior staff, consultants who work in
the municipal arena, etc. Media release of the awards distributed broadly.
Relationship to Strategic Goal or Council Direction: Sustainable growth, economic vitality, quality of life Department Newsletter Why: Opportunity to inform other departments, the Mayor
and City Council of highlights of activities within the department, about which they might not be aware. Who: Internal to the City Message: Varies on a monthly basis, but generally:
caseload volumes, project updates, staff news of note Budget: Staff time of approximately 4 hours per month at $30/hour = $1,440 annually Cost Savings: $0 Effectiveness: Comments on
usefulness of information have been positive. Provides a means of tracking caseload volume and trends. Relationship to Strategic Goal or Council Direction: Channel 8 slides Why: This
communication tool is used across all divisions as a means of communicating changes in regulations or policies and information regarding project that require citizen input, such as planning
processes or zoning code changes. Who: WR citizenry Message: Varies Budget: 2 hours per month at $30/hour = $720 of staff time Cost Savings: $0 Effectiveness: The citizen survey reveals
that Channel 8 is an effective way to reach our citizenry Relationship to Strategic Goal or Council Direction: Civic engagement, city services Attendance at seminars and meetings CULL
DRCOG Awards, JEC luncheons, West Chamber, ICSC local events) Why: Opportunity to interface with existing and future businesses at a local, regional and national level, as well as members
of the real estate development community. Who: Businesses, developers, retailers, brokers, land use consultants and to a lesser extent other governmental partners Message: Wheat Ridge
is "open for business" Budget: $500 Cost Savings: $0 Effectiveness: These venues are very effective at establishing and maintaining relationships with the private sector individuals
whose investments in the community ensure our long term health Relationship to Strategic Goal or Council Direction: Economic vitality and sustainable growth Presentations to Planning
Academy Why: Opportunity to educate engaged citizens about the progressive planning documents that the City has in place as well as the changes we have made and are making to our regulatory
environment to be more "open for business" Who: Interested citizens and business owners 2
Message: Educational regarding what planning is, how it works in Wheat Ridge, what regulatory processes are in place, etc. Overall message is that we are becoming more "open for business"
in our regulatory environment to encourage investment. Budget: $0 Cost Savings: $0 Effectiveness: Participants in the Planning Academy often become more engaged in the community, seeking
elected or appointed office, serving on committees, participating in future planning processes and supporting us in our efforts at regulatory reform. Relationship to Strategic Goal or
Council Direction: Civic engagement, sustainable growth, economic vitality Responding to media inquiries Why: While on some level we just "have to", it really is an opportunity to build
a trusting relationship whereby the media becomes an advocate for the good work that the City is doing. Who: Typically the Transcript, Your Hub and less frequently the Denver Post and
some TV outlets Message: Varies Budget: $0 Cost Savings: $0 Effectiveness: Relationship to Strategic Goal or Council Direction: Attendance at ribbon cuttings Why: Shows support for business
community; markets new or expanding businesses Who: Business community, media and as a result hopefully future customers of the business Message: Wheat Ridge is a great place to make
an investment as a business owner Budget: Cost Savings: $0 Effectiveness: Ribbon cuttings have been well attended Relationship to Strategic Goal or Council Direction: Economic vitality
Long Range Planning Division: Jefferson County Public Health Champion See previous comments regarding Public Health Champion awards Top ofthe Hour for Comprehensive Plan Why: Way to
encourage citizens to participate in the planning process Who: Primarily Wheat Ridge citizens and property owners Message: City is developing a new vision and comprehensive plan and
citizen input is critical Budget: ___ _ Cost Savings: $0 Effectiveness: These videos are relatively low cost way to get a message out via the web site, Channel 8. They are also portable
and the video was aired at several public meetings as part of the Comp Plan process. Relationship to Strategic Goal or Council Direction: Quality of life, civic engagement 3
Connections Newsletter Why: Ongoing articles throughout Envision Wheat Ridge process, to make community aware of meetings, status of project, etc. Who: Wheat Ridge residents Message:
We want your input Budget: ___ _ Cost Savings: $0 Effectiveness: We believe this to be a very effective means of communicating with residents Relationship to Strategic Goal or Council
Direction: Civic Engagement, sustainable growth News releases Why: Get the word out on comprehensive plan and subarea plan processes in order to encourage public participation from a
wide audience Who: Wheat Ridge, Arvada, west Denver residents and business owners Message: Please participate Budget: $0 Cost Savings: Less expensive alternative than actual print ads
Effectiveness: Transcript has a readership estimate of __ and the Your Hub has a much broader circulation. These are the two papers that typically pick up on the press releases Relationship
to Strategic Goal or Council Direction: Civic engagement Current Planning Division: Top of the Hour for Mixed Use Zoning Project Why: Make public aware of the zoning code amendments,
how they implement the land use recommendations from the Comp Plan and make the City more "open for business" and encourage public participation Who: Residents Message: Drafting new
zoning district to implement comp plan, need your input on various policy issues, attend a meeting, visit the web site, and take a survey Budget: ____ _ Cost Savings: $0 Effectiveness:
We believe this was a very effective way to both educate on the topic and encourage participation Relationship to Strategic Goal or Council Direction: Sustainable growth, economic vitality,
quality of life, civic engagement Dedicated Web Site for Mixed Use Zoning Project Why: Opportunity to provide extensive information to both educate and solicit ongoing input during the
course of the mixed use zoning code amendment process Who: Interested citizens and property owners potentially affected by the new districts Message: We want your input on several specific
policy questions Budget: $6,000 (grant from LiveWell Wheat Ridge) Cost Savings: $0 Effectiveness: 430 individuals visited the web site 4
Relationship to Strategic Goal or Council Direction: Sustainable growth, economic vitality, quality of life, civic engagement Connections Newsletter Why: Make public aware of the zoning
code amendments, how they implement the land use recommendations from the Comp Plan and make the City more "open for business" and encourage public participation Who: Residents Message:
Drafting new zoning district to implement comp plan, need your input on various policy issues, attend a meeting, visit the web site, and take a survey Budget: __ -,-----__ Cost Savings:
$0 Effectiveness: We believe this was a very effective way to both educate on the topic and encourage participation Relationship to Strategic Goal or Council Direction: Sustainable growth,
economic vitality, quality of life, civic engagement State AP A Conference Presentation Why: Show to professional community that Wheat Ridge is being proactive and progressive in encouraging
development Who: Municipal planners and consultants who can spread the word to the development community Message: We have new mixed use zoning districts that strike a balance between
pure market influences and the community's desire to encourage denser and more mixed use development Budget: As a training event, $2,000 was budgeted for a planner and the director to
attend the annual conference. No additional costs incurred to present. Cost Savings: $0 Effectiveness: Close to 400 professionals attend the event Relationship to Strategic Goal or Council
Direction: Sustainable growth, economic vitality, quality of life Economic Development Division: Savvy Award Why: Local and national recognition of the positive economic development
work we are doing to support our business community through the BEST training program Who: Broad local and national audience Message: Wheat Ridge supports our business community Budget:
$0 Cost Savings: The BEST training program was designed, in part to reduce or eliminate redundancies and overlap between several local organizations' business training programs. Effectiveness:
The Savvy awards are nationwide and as such, we would expect some local media attention would be paid to awards when they are awarded Relationship to Strategic Goal or Council Direction:
Economic vitality 5
News Releases Why: Opportunity to highlight new businesses, awards luncheon, launching of the ED Strategic Plan, etc. Who: General public Message: People are investing in Wheat Ridge
Budget: $0 Cost Savings: $0 Effectiveness: We have been successful in having economic development activities in the Transcript, Your Hub and the Denver Post Relationship to Strategic
Goal or Council Direction: Economic vitality Advertisements in periodicals Why: Gets the message to the Jefferson County community that Wheat Ridge is a great place to invest for your
home or your business. Many of these periodicals are also circulated by economic development partners to potential new investors. Who: Economic development partners, Jefferson County
residents, prospective businesses Message: Wheat Ridge is a great place to work, live, invest. Utilizes our marketing work, i.e. "Deep Roots, Short Commutes", etc. Budget: $24,000 Cost
Savings: $0 Effectiveness: In general we believe these advertisements are good investments, though we could look at targeting a smaller list if budget is an issue in 2011 Relationship
to Strategic Goal or Council Direction: Sustainable growth, economic vitality, quality of life Membership in ED organizations (lEC, West Chamber, ABA, EWR, MDEDC, ICSC, IEDC, ULI) Why:
Allows us to participate and partner with these important economic development partners, all of whom play different roles in the economic development arena in Wheat Ridge, Jefferson
County and the Region Who: Listed above, plus the hundreds of thousands of businesses and individuals who are also members of these organizations Message: Wheat Ridge is "open for business"
and has many exciting development and redevelopment opportunities Budget: $9,050 Cost Savings: $0 Effectiveness: Based on the level of access these organizations provide to existing
businesses, real estate developers, brokers, business prospects, this is a very effective marketing tool Relationship to Strategic Goal or Council Direction: Economic vitality Attendance
at ground breakings and ribbon cuttings Why: Show that we support local businesses and celebrate a success and promote our partnerships Who: Any local business who makes a request Message:
We support our local businesses Budget: $0 6
Cost Savings: $0 Effectiveness: This is a very hands-on and direct way to show Wheat Ridge is supportive of business and economic development Relationship to Strategic Goal or Council
Direction: Civic engagement and economic vitality Distribution of promotional materials (maps, business directories, business resource sheets, Economic Development Strategic Plan) Why:
Be able to physically leave a prospective business, resident, investor with valuable information that keeps Wheat Ridge in their mind for the future. Who: Developers, existing residents
and businesses, prospective future residents and investors Message: Wheat Ridge is a great place to invest, whether you are interested in living, working, etc. Budget: $3,100 Cost Savings:
$0 Effectiveness: We get positive feedback from our Christmas card distribution, which is 'li of this budget item. Relationship to Strategic Goal or Council Direction: Economic vitality
Sponsorship/Attendance at meetings and functions (JEC, EWR, West Chamber, ABA, IEDC) Why: Network with economic developer partners, business community, developers, brokers, etc. and
demonstrate we are serious about our economic development efforts Who: noted above Message: Wheat Ridge is "open for business" and we have many opportunities for investment Budget: $3,200
Cost Savings: $0 Effectiveness: These networking events often lead to follow up meetings where specific sites are looked at by businesses, brokers, developers Relationship to Strategic
Goal or Council Direction: Economic vitality Annual Business Awards Luncheon Why: Promote our local successful businesses and demonstrate that we value them Who: Invitations go out to
all licensed businesses in the City Message: We support and celebrate our local business, small and large Budget: Approximately $10,000 was budgeted, though not all of that was used
Cost Savings: $0 Effectiveness: The luncheon is attended by approximately 150 persons. This year's event was not as well attended as past years Relationship to Strategic Goal or Council
Direction: Economic vitality and civic engagement Building Division: News Releases Why: Get the word out on policy changes, code amendments, etc. Who: General public 7
Message: Infonn of code and policy changes and how those continue to ensure we are "open for business" Budget: $0 Cost Savings: $0 Effectiveness: Relationship to Strategic Goal or Council
Direction: Quality of life, city services Connections Newsletter Why: Infonn resident citizens of building codes and policies that may affect them Who: Residents and property owners
Message: Infonnative and customer service focused Budget: $0 Cost Savings: $0 Effectiveness: We believe this is a very effective way to reach out specifically to residents Relationship
to Strategic Goal or Council Direction: Civic engagement, city services Quarterly Contractors Meetings Why: Infonn the contractor community of code and policy changes and get there input
and ideas on things we should consider doing differently Who: Licensed building contractors Message: Infonnative topics and open for business attitude Budget: $400 Cost Savings: $0 Effectiveness:
Typical attendance has been just about 20 per meeting Relationship to Strategic Goal Goal or Council Direction: Quality of life, civic engagement Door Hangers Why: Infonn property owners
impacted by July 20, 2009 stonn of building pennit requirements, need for licensed contractors, etc. Who: Property owners Message: Infonnative so that homeowners in particular were aware
of requirements to reduce the risk to them that they would be misled by a contractor Budget: $200 Cost Savings: Likely helped many property owners from potential being misled by contractors
-hard to quantify Effectiveness: Very effective Relationship to Strategic Goal or Council Direction: Quality of life, sustainable growth 8
• City of Wheat D y-lrTe WORKS Memorandum TO: Heather Geyer, Interim Administrative Services Director FROM: Mark Westberg, PE, CFM, Project Supervisor DATE:
August 26, 2010 SUBJECT: Public Works Department -Marketing Efforts Public Works staff has reviewed the marketing efforts that we have in place to promote our programs, the Department,
and the City. At this time, most of our marketing and outreach is done informally by presenting general information on the City's website, WRTV8, the Connections newsletter, and the
Mayor's E-newsletter. Most of our more formal marketing efforts are associated with our Stormwater Program as a part of the Public Education and Outreach and Public Participation and
Involvement activities. Much of this formal marketing occurs at special events such as the Carnation Festival, the City'S annual Town Hall Meetings, and other Open House events. In addition
to the Stormwater Program, public outreach also occurs for individual programs and projects using neighborhood meetings and specific Open House events. These events are often advertised
using direct mailing to specific properties that might be affected. The attached spreadsheet shows the various programs and the marketing tools that are used. The first two pages have
the activities sorted by program that is being promoted and the last two pages are sorted by the tool that is used. At this time, the Department does not have separate budget items for
its marketing activities. In the past, promotional items were purchased that were used to help promote the storm water program; however, in recent years that item has been removed from
the budget. If you have any questions or comments, please let me know.
Public Works Marketing Program ITool crp -32ndNoungfield 'Development of Talking Points I crp -EWS Mayor's E-Newsletter crp -GrS I Special Events !City Budget I
City Budget crp -Projects - crp -Projects crp -Misc Projects CIP -Misc Projects crp -Misc Projects_ crp -Misc Projects crp -Misc P20jects
CIP - CIP -Misc Projects City I -----'Connections Newsletter Direct Mail Door Hangers Elected Official Attendance CiL_ City
Website Website --Website City Logo 9 tyLogo City Logo City Logo City CitL lEntryway Signage _ Photography Library Photography Library Website Development
SUPE0rt Development Support Development Support Website I Website Website Fleet Maintenance Website -----------Floodplain City Budget ---- __ Newsletter
Floodplain _ _ Direct _ FloodplaiJ! _ _ Presentations Floodplain Special Events Floodplain Special Events Floodplain _ Website Floodplain _ _ WRTV8 Large
Item Pickup _ Large Item !,ickup WeJ:>site _ _ .!:arge Item P}ckup WR Transcript -!-arge ItelP- WRTV8 Operations
City Budget Page 1 of 2 iNotes Perlmutter -support letter for grant application . Annual testing notification Town Hall Meeting Funding issues Status General information Nei,ghborhood
Meetings Construction alerts Neighborhood Meetings NeighjJorhood ¥eetings Construction alerts General information -Mal2..s Badges Correspondence Kipling Sign Staff shirts Kipling Sign
Kipling Sign W ebsi te baImer Service Requests General information _ Water, sewer, fire, and council district information General information
General information - General information -Floo<!plain Open_ House Opel!. I:!ouse Open House Town Hall Meeting Maps
of the liour video General information General information General information General information Funding issues
Program ROW ROW ROW Snow & Ice Removal Snow & Ice Removal Snow & Ice Removal Stonnwater Stonnwater Stonnwater Stonnwater Stonnwater Stonnwater Stonnwater Stonnwater Stonnwater Stonnwater
Stonnwater Stonnwater Stonnwater Stonnwater Stonnwater Stonnwater Stonnwater Stonnwater Stonnwater Stonnwater Stonnwater Street Maintenance -Street Maintenance Street Maintenance Street
Maintenance Street Maintenance Street Maintenance Street Maintenance Street Maintenance Traffic Traffic Public Works Marketing ,Tool ,iW ebsite ,Website 'Website 'COImections Newsletter
I Website WRTV8 Annual Reports Banners Banners Brochures City Budget -City Logo Connections Newsletter Displays Displays Fact Sheets Fairs/Community-wide Events Hotlines/Help Lines Special
Events Special Events Website Website Website Website Website Website Website Website Website Website Website Website Website Website Website Website IWebsite Page 2 of 2 INotes Licensing
infonnation ,Maps Pennit Infonnation General infonnation 'General infonnation Top of the Hour video I ,Program infonnation Carnation Festival Town Hall Meeting General infonnation General
infonnation Promotional materials General infonnation 'Carnation Festival Town Hall Meeting General infonnation Carnation Festival Violation reporting Carnation Festival Town Hall Meeting
Brochures & posters Contractor guidelines Erosion control infonnation prevention Public participation & infonnation Recycling infonnation
Stonn sewer maintenance Adopt-A-Road Alleyways Intersection marking Pavement maintenance Street sign maintenance Street sweeping _ Traffic signal Walkways T!affic
count map Traffic impact locations