HomeMy WebLinkAboutStudy Session Agenda Packet 01-23-17SPECIAL STUDY SESSION AGENDA
CITY COUNCIL
CITY OF WHEAT RIDGE, COLORADO
7500 W. 29th Ave.
Wheat Ridge CO
January 23 , 2017
Upon adjournment of Regular City Council Meeting
Individuals with disabilities are encouraged to participate in all public meetings
sponsored by the City of Wheat Ridge. Call Sara Spalding, Public Information
Officer at 303-235-2877at least one week in advance of a meeting if you are
interested in participating and need inclusion assistance .
.L Investing for the Future -2E Marketing/Branding Presentation
ADJOURNMENT
~ 4 ~"' ~ City of ~Wlieat~dge ~OFFICE OF THE CnY MANAGER
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Memorandum
TO: Patrick Goff, City Manager.~
THROUGH: Heather Geyer, Administrative Services Director
FROM: Sara Spaulding, PIO/Communications Manager
DATE: January 17, 2017
SUBJECT: Brandmark for 2E Sales Tax Increase (for Study Session 1/23/17)
ISSUE:
In order to keep the community informed and engaged in the progress of the four projects funded by
the voter-approved 2E sales tax initiative, a visual brand has been developed for use in the City's
communication efforts. Staff researched branding efforts by other communities that have
successfully implemented sales tax initiatives. For example, Commerce City developed a brand and
tagline for their initiative "5 Projects 5 Years." Our brandmark and the tagline "Investing 4 The
Future: Roads, Transit, Parks, Vitality" will help identify the overall focus of 2E funding. The
general terms can be switched out for the names of individual projects offering an easily identifiable
icon and brandmark for use with each project. The new brandmark was created using the same
colors as our City of Wheat Ridge logo, and this visual reminder of progress being made on 2E-
funded projects would be used in conjunction with our City logo.
Figure 1 Figure 2
I v S T I G I N V E S T I Ci
E E UT RE
See attached
A comprehensive communications plan and timeline has been developed to include the following:
• New quarterly e-newsletter
• Dedicated web page for 2E with individual pages for each project
• Detailed signage for Recreation Center, City Hall, Active Adult Center and Localworks
buildings
• Signage at project locations clearly recognizable from the roadway
• Ongoing updates on social media
• Quarterly Connections print newsletter
Study Session Item -Brandmark for 2E Sales Tax Increase
January 17, 2017
Page2
• Mayor's Matters and Economic Development e-newsletters
• Calendar updates for ribbon cuttings/groundbreakings, community meetings
• Community presentations
• Videos for Top of the Hour
• Media outreach including releases, columns, articles (e.g. Denver Business Journal, Gazette,
Transcript, Colorado Real Estate Journal and local broadcast TV/radio stations)
If you have any questions, please email sspaulding@ci.wheatridge.co.us or call 303-235-2877.
ATTACHMENTS:
1. Brandmark Signage Samples
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I V E S T I
THE FUTURE
l Roads • Transit • Parks • Vitality
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Attachment 1
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