HomeMy WebLinkAboutStudy Notes 01-23-2017SPECIAL STUDY SESSION NOTES
CITY OF WHEAT RIDGE, COLORADO
City Council Chambers 7500 W. 29th Avenue
Januarv 23, 2017
Upon adjournment of Regular City Council Meeting
Mayor Joyce Jay called the Special Study Session to order at 8:52 p.m.
Council members present: George Pond, Janeece Hoppe, Kristi Davis, Monica Duran,
Tim Fitzgerald, Zachary Urban, Genevieve Wooden, and Larry Mathews
Also present: City Clerk, Janelle Shaver; City Attorney, Jerry Dahl; City Manager, Patrick
Goff; Administrative Services Director, Heather Geyer; other staff and interested citizens.
CITIZEN COMMENT ON AGENDA ITEMS none
APPROVAL OF AGENDA
1. Investing for the Future -2E Marketing/Branding Presentation
Mr. Goff gave a status report on the 2E projects.
Wadsworth: The subcommittee continues with the EAS. There may be two different
bond runs. COOT is still working with staff on the final design.
Clear Creek Crossing : The hook ramps look to have a mid-year start. Evergreen has
closed on the property. Evergreen will be taking care of the construction bids, which will
relieve some stress on staff. There are some conflicts with the Denver water line -
scheduling, and the fact that their bore under 1-70 is where the hooks ramps will go. This
may delay the project 18 months. Staff is working with them to relocate.
Gold Line: Development work continues. This is a more complicated site to figure out
how to spend the dollars. Staff is working on a strategy to leverage the funds.
Anderson Park: Joyce Manwaring has an RFQ out to hire a developer.
Sara Spaulding, public information officer, presented on branding, images and themes.
In order to keep the community informed and engaged in the progress of the four projects
a visual brand has been developed for use in the City's communication efforts.
A communication subcommittee came up with "Investing 4 the Future". They consulted
with an artist who lives in Applewood. He produced four icons representing roads,
transit, parks and vitality. They will be used for Wadsworth, Ward Road, Anderson Park
and Clear Creek Crossing.
Included in the communications plan are:
• New quarterly e-newsletter
• Dedicated webpage for 2E
• Detailed signage for the Rec Center, City Hall, the Active Adult Center and
Localworks buildings
SPECIAL STUDY SESSION NOTES: January 23, 2017
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• Signage at the projects that are visible from the road
• Regular updates on social media
• Articles in the quarterly Connections newsletter
• Articles in the Mayor's Matters and the Economic Development e-newsletters
• Calendar updates for ribbon cuttings/ground breakings, community meetings
• Community presentations
• Videos for Top of the Hour (Channel 8)
• Media outreach including press releases, columns, articles (e.g. Denver
Business Journal, Neighborhood Gazette, Transcript, Colorado Real Estate
Journal and local TV/radio stations
From Council questions
• There is currently no budget for signage. Signs will be produced in-house.
• Can we include the WR Chamber of Commerce? Yes.
• Parks is really one park-Anderson. Roads is really one road -Wadsworth.
• Unsure of taxpayer benefit of a sign at a work site.
• It's an integrated approach to train the citizens to look for those icons.
• It creates opportunities for advertising partnerships.
• Caution to be careful how much money we spend on advertising.
There was unanimous consensus for staff to proceed with the branding.
There were a few closing questions from Council.
• Mr. Goff advised that Evergreen's application for the ramps will be a three-party
agreement -Evergreen, the City and COOT.
• He also agreed that staff will do some research on large day cares in residential
zones.
ADJOURNMENT The Special Study Session adjourned at 9:24p.m.
eorge Pond, Mayor pro tern